The book traces the following thesis: At first, the internet was open, but limited. Private companies brought interactivity to the web and grew fat on the proceeds, but that made it difficult for users to leave their networks and for competitors to enter the market. The concentration of power in the hands of Big Tech led to a process of enshittification<\/a>, whereby companies deprioritize the interests of users and clip the revenue shared with content creators in favor of juicing profits.<\/p>\n Building internet platforms on top of blockchain, which enforces pre-coded rules changeable only by popular vote, Dixon writes, could \u201creverse the trend toward internet consolidation and restore communities to their rightful place as stewards of the future.\u201d That might sound abstract, he concedes, but because the internet is \u201cincreasingly where we live our lives,\u201d it matters who gets to set the rules. If everyone had a say, less personal data might be harvested, fewer creators might be shadow-banned, content feeds might be crammed with fewer ads, product searches might yield the best-matching results instead of the most profitable ones, and so forth.<\/p>\n![\"Headshot](\"https:\/\/media.wired.com\/photos\/65b2f094336d6414532aa941\/master\/w_1600%2Cc_limit\/Chris-Dixon-Headshot-Business.jpg\")