{"id":9439,"date":"2024-01-18T03:05:48","date_gmt":"2024-01-18T03:05:48","guid":{"rendered":"https:\/\/topat10.com\/?p=9439"},"modified":"2024-01-18T03:05:48","modified_gmt":"2024-01-18T03:05:48","slug":"an-ai-executive-turns-ai-crusader-to-stand-up-for-artists","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=9439","title":{"rendered":"An AI Executive Turns AI Crusader to Stand Up for Artists"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Ed Newton-Rex says generative AI has an ethics problem. He ought to know, because he used to be part of the fast-growing industry. Newton-Rex was TikTok\u2019s head AI designer and then an executive at Stability AI until he quit in disgust in November over the <a data-offer-url=\"https:\/\/musictech.com\/news\/industry\/ai-designer-songwriters-out-of-work\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/musictech.com\/news\/industry\/ai-designer-songwriters-out-of-work\/&quot;}\" href=\"https:\/\/musictech.com\/news\/industry\/ai-designer-songwriters-out-of-work\/\" rel=\"nofollow noopener\" target=\"_blank\">company\u2019s stance<\/a> on collecting training data.<\/p>\n<p class=\"paywall\">After his high-profile departure, Newton-Rex threw himself into conversation after conversation about what building AI ethically would look like in practice. \u201cIt struck me that there are a lot of people who want to use generative AI models that treat creators fairly,\u201d he says. \u201cIf you can give them better decisionmaking tools, that\u2019s helpful.\u201d<\/p>\n<div class=\"GenericCalloutWrapper-tojWn lgROjj callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Headshot of a person\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_1600%2Cc_limit\/Ed%2520Newton-Rex-Headshot-Business.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_120,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 120w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_240,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 240w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_320,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 320w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_640,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 640w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_960,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 960w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_1280,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 1280w, https:\/\/media.wired.com\/photos\/65a828ffa1b1768129f9079c\/master\/w_1600,c_limit\/Ed%20Newton-Rex-Headshot-Business.jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE kJoQGV caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd cDlTYw iXWezO caption__text\"><\/p>\n<p>Ed Newton-Rex&#8217;s nonprofit is trying to encourage companies to be more thoughtful about sourcing training data for AI projects.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd iggRJP fNaHcW caption__credit\">Courtesy of Ed Newton-Rex<\/span><\/div>\n<\/figure>\n<\/div>\n<p class=\"paywall\">Now Newton-Rex has launched a new nonprofit, <a data-offer-url=\"https:\/\/www.fairlytrained.org\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.fairlytrained.org\/&quot;}\" href=\"https:\/\/www.fairlytrained.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Fairly Trained<\/a>, to give people exactly that type of decisionmaking tool. It offers a certification program to identify AI companies that license their training data. The AI industry now has its own version of those \u201cfair trade\u201d certification labels you see on coffee.<\/p>\n<p class=\"paywall\">To earn Fairly Trained\u2019s certification label, which it calls <a data-offer-url=\"https:\/\/www.fairlytrained.org\/certifications\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.fairlytrained.org\/certifications&quot;}\" href=\"https:\/\/www.fairlytrained.org\/certifications\" rel=\"nofollow noopener\" target=\"_blank\">L Certification<\/a>, a company must prove that its training data was either explicitly licensed for training purposes, in the public domain, offered under an appropriate open license, or already belonged to the company.<\/p>\n<p class=\"paywall\">So far, nine companies have received the certification, including image generator Bria AI, which trains exclusively on data licensed from sources like Getty Images, and music generation platform LifeScore Music, which licenses work from all the major record labels. Several others are close to completing their certification. The nonprofit charges a fee of $500 to $6,000, depending on the size of the applicant\u2019s business.<\/p>\n<p class=\"paywall\"><a href=\"https:\/\/www.wired.com\/tag\/openai\/\">OpenAI<\/a>\u2014 the world\u2019s leading generative AI company\u2014<a href=\"https:\/\/www.telegraph.co.uk\/business\/2024\/01\/07\/openai-warns-copyright-crackdown-could-doom-chatgpt\/\">recently argued<\/a> that it is impossible to create generative AI services like ChatGPT without using unlicensed data. Newton-Rex and the first companies to get Fairly Certified\u2019s stamp of approval disagree. \u201cWe already think of it as a mandatory thing to do,\u201d Bria CEO Yair Adato says of licensing data. He compares AI models built on unlicensed data to Napster and the Pirate Bay, and his own company to Spotify. \u201cIt\u2019s really easy for us to be compliant,\u201d says Lifescore Music\u2019s cofounder Tom Gruber, who is also an adviser to Fairly Certified. \u201cThe music business really cares about provenance and rights.\u201d<\/p>\n<p class=\"paywall\">Newton-Rex says it has support from trade groups like the Association of American Publishers and the Association of Independent Music Publishers, as well as companies like Universal Music Group. But the movement to overturn the AI industry\u2019s standard approach of scraping training data at will is still very much in its infancy. And Fairly Trained is a one-man operation. Not that Newton-Rex minds; he still has a startup founder\u2019s mindset. \u201cI believe in shipping things early,\u201d he says.<\/p>\n<p class=\"paywall\">The nonprofit is also not the only one trying to standardize the idea of labeling AI products with information about their ingredients. Former Warner Music Group executive Howie Singer, who now studies how technology is changing the music industry, sees similarities between Fairly Trained and the Content Authority Initiative, a project <a href=\"https:\/\/www.wired.com\/story\/photoshop-id-images-photoshopped-deepfake\/\">spearheaded by Adobe<\/a> to help people track the authenticity of images. \u201cThis is a good step,\u201d he says of Newton-Rex\u2019s project.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ed Newton-Rex says generative AI has an ethics problem. He ought to know, because he used to be part of the fast-growing industry. Newton-Rex was TikTok\u2019s head AI designer and then an executive at Stability AI until he quit in disgust in November over the company\u2019s stance on collecting training data. After his high-profile departure, [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":9440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[928,1137,1169,955,956,988,1136],"class_list":["post-9439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence","tag-chatgpt","tag-copyright","tag-ethics","tag-machine-learning","tag-music","tag-openai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An AI Executive Turns AI Crusader to Stand Up for Artists | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"Ed Newton-Rex quit his job at startup Stability AI over ethical concerns about its collection of training data. 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