{"id":9062,"date":"2023-12-10T02:35:47","date_gmt":"2023-12-10T02:35:47","guid":{"rendered":"https:\/\/topat10.com\/?p=9062"},"modified":"2023-12-10T02:35:47","modified_gmt":"2023-12-10T02:35:47","slug":"marc-andreessen-mrbeast-feastables-and-logan-pauls-prime-are-not-gimmicks-but-the-future-of-consumer-products","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=9062","title":{"rendered":"Marc Andreessen: MrBeast Feastables and Logan Paul\u2019s Prime are not \u2018gimmicks\u2019 but the \u2018future of consumer products\u2019"},"content":{"rendered":"\n

You might dismiss as mere gimmicks products from YouTube<\/a> stars like MrBeast and Logan Paul\u2014think Feastables snacks and Prime energy drinks, respectively. But billionaire venture capitalist Marc Andreessen leans toward another view: that they represent the future of consumer-product relationships.<\/p>\n

\n

The reason that Coca-Cola<\/a>, Kraft Mac & Cheese, and their ilk exist, he recently argued, is \u201cbecause of the media of the era in which those brands were created.\u201d\u00a0<\/p>\n

Andreessen laid out his reasoning<\/a> this week on The Ben & Marc Show<\/em>, a podcast he hosts with Ben Horowitz, a fellow cofounder of the VC firm a16z, aka Andreessen Horowitz.\u00a0<\/p>\n

He cited other notable brands led by non-YouTube celebrities, among them George Clooney\u2019s Casamigos Tequila<\/a> and Kim Kardashian\u2019s Skims shapewear, which she\u2019s turned into a $4 billion business<\/a>. <\/p>\n

\u201cThe historical way of looking at this, I think, would be these are gimmicks,\u201d Andreessen said. \u201cFans of somebody are going to buy the thing they recommend for a while,\u201d but \u201cmost consumer markets are not this.\u201d\u00a0<\/p>\n

It\u2019s conglomerates like Unilever<\/a>, Kraft Foods, and Procter & Gamble that provide the consumer products shoppers generally encounter.<\/p>\n

But a \u201cmore aggressive argument that could be made\u2014which is kind of where I am\u2014is maybe the influencer\/creator-branded, kind of individually-branded things, this might be the future of consumer products generally,\u201d Andreessen said.<\/p>\n

In the mass media era, he continued, companies built brands primarily via TV commercials, where \u201cyou had a single shot get Coca-Cola established, or whatever is was. You had celebrities in those days, but they weren\u2019t front-and-center in this effort because you were just trying to get the basic message of the of the product out, for the most part.\u201d\u00a0<\/p>\n

But that led to an \u201cunnatural configuration,\u201d he said, where individual consumers had a relationship with a brand or corporation, rather than with a person. \u201cIf that\u2019s all I can have, then okay, fine, but like, really, that\u2019s my emotional affinity? That\u2019s how I\u2019m going to kind of process things?\u201d<\/p>\n

By contrast, he said, his young son loves MrBeast, a role model for him and millions of other kids. One could argue it\u2019s still not a real relationship since it isn\u2019t two-way, but \u201cit\u2019s a relationship with a person,\u201d Andreessen noted.<\/p>\n

\u201cMaybe we\u2019re at the beginning of what is a monster wave,\u201d he said, \u201cand we\u2019ll be sitting here 20 years from now and it will turn out this was basically the great transition, and in the future the brands will actually all be individually led.\u201d<\/p>\n<\/div>\n

Subscribe to the CEO Daily newsletter to get the CEO perspective on the biggest headlines in business. Sign up<\/a> for free.<\/div>\n\n","protected":false},"excerpt":{"rendered":"

You might dismiss as mere gimmicks products from YouTube stars like MrBeast and Logan Paul\u2014think Feastables snacks and Prime energy drinks, respectively. But billionaire venture capitalist Marc Andreessen leans toward another view: that they represent the future of consumer-product relationships. The reason that Coca-Cola, Kraft Mac & Cheese, and their ilk exist, he recently argued, […]<\/p>\n","protected":false},"author":89,"featured_media":9063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-9062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nMarc Andreessen: MrBeast Feastables and Logan Paul\u2019s Prime are not \u2018gimmicks\u2019 but the \u2018future of consumer products\u2019 | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"YouTube stars\u2019 products, and Kim Kardashian\u2019s Skims, may be the start of a \u201cmonster wave,\u201d said the billionaire VC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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