{"id":18087,"date":"2026-03-28T04:05:49","date_gmt":"2026-03-28T04:05:49","guid":{"rendered":"https:\/\/topat10.com\/?p=18087"},"modified":"2026-03-28T04:05:49","modified_gmt":"2026-03-28T04:05:49","slug":"macys-just-launched-an-ai-powered-shopping-assistant-customers-who-use-it-spend-nearly-400-more","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=18087","title":{"rendered":"Macy\u2019s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more\u00a0"},"content":{"rendered":"\n

If you\u2019ve ever stood in front of the mirror and wondered what your outfit\u2019s missing, Macy\u2019s may have the answer. The company recently launched its \u201cAsk Macy\u2019s\u201d AI chatbot, powered by Google\u2019s Gemini AI assistant, and it\u2019s having shocking success.\u00a0<\/p>\n

\n

The chatbot launched across all the company\u2019s digital platforms on Monday, but it was tested with about half of Macy\u2019s website visitors over several weeks, the company told Bloomberg. Shoppers who use the chatbot spend about 4.75 times more than those who don\u2019t, Bloomberg<\/a> <\/em>reported.<\/p>\n

The bot\u2019s short-term success comes as Macy\u2019s tries to make its comeback after a decade of declining sales.\u00a0<\/p>\n

Earlier this month, the company reported net sales decreased by 2.4% last year, but returned to comparable sales growth, up 1.5%. Macy\u2019s expects to make $21.4 billion to $21.65 billion in net sales this year, a little less than last year\u2019s $21.76 billion, and sees comp sales flat at the midpoint of guidance.\u00a0<\/p>\n

Chief Customer and Digital Officer Max Magni explained that customers may be primed to spend more because they\u2019re looking for a specific item, such as an outfit for an upcoming event, rather than when they\u2019re just browsing, Bloomberg <\/em>reported. He suspects that the bot is also attracting a younger customer base.\u00a0\u00a0<\/p>\n

The most popular features are the \u201ccomplete the look\u201d option, where the bot suggests accessories to go with an outfit, and a virtual try-on feature that allows shoppers to see what an item looks like on them. Customers can also use the virtual try-on feature in store, if they don\u2019t have time to see if an item fits, Chief Stores Office Barbie Cameron told Bloomberg.\u00a0<\/em><\/p>\n

More AI shopping assistants are coming as companies and startups bet on making online shopping more seamless. For example, Bill Gates\u2019s daughter Phoebe Gates founded Phia<\/a>, a browser extension that compares prices across the internet.\u00a0<\/p>\n

And after more than four years in beta, Marc Lore and Melissa Bridgeford, publicly launched shopping agent Wizard<\/a> in February.\u00a0<\/p>\n

\u201cEvery retailer is trying to figure it out one step at a time,\u201d Magni told Bloomberg. \u201cThis is anybody\u2019s game. Nobody has cracked the code.\u201d<\/p>\n

Getting the Macy\u2019s bot ready for customers has taken some tweaking, and thousands of employees weighed in, according to Magni. Originally, it didn\u2019t take into account that shoppers in different climates may not want to see the same selections.\u00a0<\/p>\n

There were also some tone issues, Magni added. When he asked for T-shirt suggestions for his son, the bot coldly offered a list and wrote: \u201cHere\u2019s a T-shirt for a 10-year-old.\u201d<\/p>\n

Now, the bot is more friendly. When asked again, the bot replied \u201c\u2018Ten-year-olds can have so much fun with color \u2013 do you want a brighter or more muted color selection?\u2019\u201d Magni said. \u201cThe machine continues to learn.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve ever stood in front of the mirror and wondered what your outfit\u2019s missing, Macy\u2019s may have the answer. The company recently launched its \u201cAsk Macy\u2019s\u201d AI chatbot, powered by Google\u2019s Gemini AI assistant, and it\u2019s having shocking success.\u00a0 The chatbot launched across all the company\u2019s digital platforms on Monday, but it was tested […]<\/p>\n","protected":false},"author":953,"featured_media":18088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-18087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nMacy\u2019s just launched an AI-powered shopping assistant. 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