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Video game hardware and physical software sales just had the worst November since 1995 here in the U.S. That’s according to the latest U.S. Video Game Market report<\/a> from industry analyst group Circana, with senior director Mat Piscatella revealing that 1.6 million units of hardware and a 14 percent spending decline in physical software led to the worst November in consumer video game spending since 1995.\u00a0<\/p>\n It’s important to note that Piscatella explicitly cites 1995 as the year this kind of tracking began. Monthly hardware spending dropped by 27 percent compared to 2024, down to $695 million, which Piscatella calls “the lowest video game hardware spending total for a November month since the $455 million reached during the November 2005 tracking period,” in his highlights thread<\/a> on Bluesky. However, when you look at unit sales (rather than spending totals), the 1.6 million hardware units sold during November 2025 across all platforms is the lowest total for a November since 1995, when 1.4 million hardware units were sold. That’s especially surprising considering Black Friday is in November, a popular consumer spending holiday in the U.S.<\/p>\n