{"id":16660,"date":"2025-09-13T21:50:48","date_gmt":"2025-09-13T21:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=16660"},"modified":"2025-09-13T21:50:48","modified_gmt":"2025-09-13T21:50:48","slug":"how-a-2020-rolex-collection-changed-the-face-of-watch-design","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=16660","title":{"rendered":"How a 2020 Rolex Collection Changed the Face of Watch Design"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">As the company<\/span> that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay <a href=\"https:\/\/www.wired.com\/story\/the-more-this-rolex-costs-the-more-you-want-it-this-is-why\/\">Rolex<\/a>\u2019s influence on watchmaking history. But while its iconic sports watches, like the <a href=\"https:\/\/www.wired.com\/story\/new-rolex-submariner-ref-124060\/\">Submariner<\/a>, Daytona and GMT-Master are endlessly imitated, Rolex is not seen as a trendsetter, preferring to ignore passing horological fashions. It does its own thing, iterating carefully and minimally on its age-old templates.<\/p>\n<p class=\"paywall\">Five years ago, however, Rolex introduced a collection so avant-garde that is <em>still<\/em> influencing creative decisions across the entire watch industry, and it did so in one of its least-heralded models: the <a data-offer-url=\"https:\/\/www.rolex.com\/watches\/oyster-perpetual\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.rolex.com\/watches\/oyster-perpetual&quot;}\" href=\"https:\/\/www.rolex.com\/watches\/oyster-perpetual\" rel=\"nofollow noopener\" target=\"_blank\">Oyster Perpetual<\/a>. The idea was so simple that we\u2019ve barely noticed it become the industry norm: Instead of slowly rolling out new dial colours one at a time over a period of years\u2014which was standard watch world behavior until that point\u2014Rolex launched a whole set of colored dials in a complementary palette all at once.<\/p>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr hdztbW responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cGZhnX jwYQWO AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"The 2020 multicolor Oyster Perpetual collection that started the wave of watchworld bright dials.\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_1600%2Cc_limit\/091225_Rolex-Watches-GEAR.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_120,c_limit\/091225_Rolex-Watches-GEAR.jpg 120w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_240,c_limit\/091225_Rolex-Watches-GEAR.jpg 240w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_320,c_limit\/091225_Rolex-Watches-GEAR.jpg 320w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_640,c_limit\/091225_Rolex-Watches-GEAR.jpg 640w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_960,c_limit\/091225_Rolex-Watches-GEAR.jpg 960w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_1280,c_limit\/091225_Rolex-Watches-GEAR.jpg 1280w, https:\/\/media.wired.com\/photos\/68c3f58683df8e0f61b13c32\/master\/w_1600,c_limit\/091225_Rolex-Watches-GEAR.jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ bkfwbX caption AssetEmbedCaption-fyuOdR eXMqGf asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionText-brNLzD deqABF imSbFE hMBSFK caption__text\"><\/p>\n<p>The 2020 multi-color Oyster Perpetual collection that started the wave of watch-world bright dials.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionCredit-eowWKH deqABF kpqIso kpuElq caption__credit\">COURTESY OF ROLEX<\/span><\/div>\n<\/figure>\n<p class=\"paywall\">They were bright, bold and almost childlike in their purity: coral red, green, turquoise, pink and yellow. Rolex-watchers immediately hailed them as a tribute to the so-called <a data-offer-url=\"https:\/\/revolutionwatch.com\/the-stella-revolution\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/revolutionwatch.com\/the-stella-revolution\/&quot;}\" href=\"https:\/\/revolutionwatch.com\/the-stella-revolution\/\" rel=\"nofollow noopener\" target=\"_blank\">Stella dial Day-Date watches<\/a> of the late 1970s and 1980s\u2014equally bright and unexpected, and evocative of a louche, sybaritic age. But there was something more basic, more essential and, at least theoretically, more attainable about the Oyster Perpetual collection.<\/p>\n<p class=\"paywall\">It sparked imitators left, right and center\u2014and still does. At last week&#8217;s Geneva Watch Days 2025, Zenith\u2019s collaboration with Swiss furniture-maker USM would qualify as <a data-offer-url=\"https:\/\/gva-watch-days.com\/zenith\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/gva-watch-days.com\/zenith\/&quot;}\" href=\"https:\/\/gva-watch-days.com\/zenith\/\" rel=\"nofollow noopener\" target=\"_blank\">a textbook example<\/a>: a full set of bold, block-colour dials in otherwise traditional stainless steel sports watches.<\/p>\n<p class=\"paywall\">Earlier this year, Oris\u2019s <a data-offer-url=\"https:\/\/www.oris.ch\/en-GB\/product\/watch\/big-crown\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.oris.ch\/en-GB\/product\/watch\/big-crown&quot;}\" href=\"https:\/\/www.oris.ch\/en-GB\/product\/watch\/big-crown\" rel=\"nofollow noopener\" target=\"_blank\">Big Crown Pointer Date<\/a> hit a similar note. In 2023, arch-rival Omega debuted a collection of <a data-offer-url=\"https:\/\/monochrome-watches.com\/hands-on-omega-aqua-terra-shades-collection-2023-new-solid-gold-models-specs-price\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/monochrome-watches.com\/hands-on-omega-aqua-terra-shades-collection-2023-new-solid-gold-models-specs-price\/&quot;}\" href=\"https:\/\/monochrome-watches.com\/hands-on-omega-aqua-terra-shades-collection-2023-new-solid-gold-models-specs-price\/\" rel=\"nofollow noopener\" target=\"_blank\">Seamaster Aqua Terra<\/a> models with similar hues to Rolex&#8217;s opening salvo; other mid-level brands including Breitling and TAG Heuer have all created multi-colored families of stainless steel, time-only round watches in <a data-offer-url=\"https:\/\/monochrome-watches.com\/2023-new-tag-heuer-carrera-date-36mm-collection-wbn2310-wbn2311-wbn2312-wbn2313-calibre-7-silver-blue-green-pink-specs-price-hands-on\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/monochrome-watches.com\/2023-new-tag-heuer-carrera-date-36mm-collection-wbn2310-wbn2311-wbn2312-wbn2313-calibre-7-silver-blue-green-pink-specs-price-hands-on\/&quot;}\" href=\"https:\/\/monochrome-watches.com\/2023-new-tag-heuer-carrera-date-36mm-collection-wbn2310-wbn2311-wbn2312-wbn2313-calibre-7-silver-blue-green-pink-specs-price-hands-on\/\" rel=\"nofollow noopener\" target=\"_blank\">a similar mold<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex\u2019s influence on watchmaking history. But while its iconic sports watches, like the Submariner, Daytona and GMT-Master are endlessly imitated, Rolex is not seen as [&hellip;]<\/p>\n","protected":false},"author":327,"featured_media":16661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1131,865,1880,1213],"class_list":["post-16660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-fashion","tag-luxury","tag-tag-heuer","tag-watches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a 2020 Rolex Collection Changed the Face of Watch Design | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"Five years on, the luxury watch brand&#x27;s bright idea is still being 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Hall","author_link":"https:\/\/topat10.com\/?author=327"},"uagb_comment_info":0,"uagb_excerpt":"As the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex\u2019s influence on watchmaking history. But while its iconic sports watches, like the Submariner, Daytona and GMT-Master are endlessly imitated, Rolex is not seen as&hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/16660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16660"}],"version-history":[{"count":0,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/16660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/media\/16661"}],"wp:attachment":[{"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}