{"id":16031,"date":"2025-07-25T11:05:48","date_gmt":"2025-07-25T11:05:48","guid":{"rendered":"https:\/\/topat10.com\/?p=16031"},"modified":"2025-07-25T11:05:48","modified_gmt":"2025-07-25T11:05:48","slug":"anime-girl-vtubers-are-selling-out-concerts-but-are-they-real-depends-on-who-you-ask","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=16031","title":{"rendered":"Anime Girl VTubers Are Selling Out Concerts, but Are They \u2018Real?\u2019 Depends on Who You Ask"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">I\u2019m at a<\/span> sold-out concert in Hollywood, and I\u2019m the only one in the 1,200-plus-capacity venue who doesn\u2019t know any of the songs. One of the acts has just finished, and everyone around me begins chanting and waving their light sticks. We don\u2019t have to wait long: Kou Mariya, one of the headliners, appears. Not on the stage itself, but on a massive screen spanning the entirety of its length. (She will never appear on the stage, because she is a sexy 6,669-year-old blonde vampire anime girl who exists only in virtual reality.) Mariya starts singing in Japanese. A grown man next to me seems like he\u2019s on the verge of tears.<\/p>\n<p class=\"paywall\">Welcome to Fantastic Reality, a mini-festival at the Vermont Theater that brings eight main VTuber acts\u2014all anime girls of varying eye and hair color\u2014to a live venue, accompanied by IRL musicians. I\u2019m here to find out more about why fans are willing to pay up to $180 (the cost of a VIP pass) for the privilege of watching these acts in person, rather than on their screens from the comfort of their own homes.<\/p>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr hdztbW responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cGZhnX jwYQWO AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Urban Club Disco Night Club Clothing Hat Accessories Bracelet Jewelry Adult Person and Glove\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_1600%2Cc_limit\/2025_EH_VTUBE_L1140790.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_120,c_limit\/2025_EH_VTUBE_L1140790.jpg 120w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_240,c_limit\/2025_EH_VTUBE_L1140790.jpg 240w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_320,c_limit\/2025_EH_VTUBE_L1140790.jpg 320w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_640,c_limit\/2025_EH_VTUBE_L1140790.jpg 640w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_960,c_limit\/2025_EH_VTUBE_L1140790.jpg 960w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_1280,c_limit\/2025_EH_VTUBE_L1140790.jpg 1280w, https:\/\/media.wired.com\/photos\/6882a95c8168460b93d76c38\/master\/w_1600,c_limit\/2025_EH_VTUBE_L1140790.jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<p><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionCredit-eowWKH deqABF kpqIso kpuElq caption__credit\">PHOTOGRAPH: ERICA HERNANDEZ<\/span><\/p>\n<\/figure>\n<p class=\"paywall\">If you\u2019ve never seen a VTuber before, it\u2019s probably just a matter of time. VTubers have been around for about a decade in Japan, hosting everything from online weather stations to iPhone launches, but they surged in popularity outside Japan during Covid quarantine. If you like watching anything online\u2014cooking, gaming, history\u2014there is a VTuber version of it. The name is a portmanteau of \u2018Virtual YouTuber,\u2019 and as it suggests, it\u2019s a livestreamer or video creator, but instead of showing their face, the audience sees a virtual 2D or 3D avatar.<\/p>\n<p class=\"paywall\">Technically, a VTuber could take on any appearance or theme (my favorite: an <a href=\"https:\/\/youtu.be\/XtwrJ58FpEg?si=Gp2HEH84LWXb7Rrz\">ex-Yakuza in prison stripes who talks about real-life organized crime<\/a>), but the most popular ones are anime girls with cute voices. Some of these VTubers also sing, and output ranges from simple karaoke streams to full-on music videos. If the VTuber is big enough, fans can also listen to their music on most major streamers. The market is growing: Last week, major VTuber agency Hololive <a href=\"https:\/\/www.youtube.com\/watch?v=dqnTJyK-3HY\">launched<\/a> a record label. Which brings us back to the concert.<\/p>\n<p class=\"paywall\">For most of the roughly three-hour show, there are three human musicians on the stage: a drummer, a bassist, and a guitarist, who play accompaniment for a parade of anime girls that appear on the massive monitors (one in the center, two hovering over the right and left side). The two DJs, Mono Monet, a VTuber with purple hair who hops from filter house to gabber, and JOENN, an actual human DJ who appears physically on stage to close out the night with an even more frantic set, easily could blend in (musically) at any rave. But the meat of the show is what a casual listener would probably just call \u201canime music,\u201d veering occasionally into songs that ranged from goofy memes (Issa Corva: \u201c<em>I hate cilantro, baby \/ I hate you almost as much \/ as I hate cilantro, baby<\/em>\u201d) to equally goofy link-in-bio rap (CottontailVA: \u201c<em>Shout-out to my gooners \/ that showin&#8217; my Fansly love<\/em>\u201d).<\/p>\n<p class=\"paywall\">Mariya, the aforementioned sexy anime vampire, started VTubing in 2020, just in time to ride the surge of quarantine-fueled popularity when everyone was looking for a parasocial friend. Her content ranges from gaming to chatting to (occasionally members-only) ASMR videos to karaoke, and she\u2019s also released a single to streaming services.<\/p>\n<aside aria-hidden=\"true\" class=\"PullQuoteEmbedWrapper-sc-TKIUW iXNYkj\" data-testid=\"pullquote-embed\">\n<div class=\"PullQuoteEmbedContent-sc-lixSTo fIFzPG\">\n<p class=\"paywall\">\u201cJust imagine Paramore, but Hayley Williams is an anime girl.\u201d<\/p>\n<\/div>\n<p><span class=\"paywall\">Kou Mariya, a 6,669-year-old vampire VTuber<\/span><\/p>\n<\/aside>\n<p class=\"paywall\">I\u2019ve watched some of her streams, but I didn\u2019t know what to expect at her concert. Promotional material for the event promised that there would be a live human band, but how exactly would she be interacting with them?<\/p>\n<p class=\"paywall\">So I arrange to speak to her remotely, a couple days before the show. The video call starts, and she appears just like she does in her streams. I mean this literally: I am speaking to the avatar that her fans see.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m at a sold-out concert in Hollywood, and I\u2019m the only one in the 1,200-plus-capacity venue who doesn\u2019t know any of the songs. One of the acts has just finished, and everyone around me begins chanting and waving their light sticks. We don\u2019t have to wait long: Kou Mariya, one of the headliners, appears. Not [&hellip;]<\/p>\n","protected":false},"author":838,"featured_media":16032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[703],"tags":[889,2559,988,3817],"class_list":["post-16031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-art","tag-discord","tag-music","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anime Girl VTubers Are Selling Out Concerts, but Are They \u2018Real?\u2019 Depends on Who You Ask | Unlock Informed 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Thomas","author_link":"https:\/\/topat10.com\/?author=838"},"uagb_comment_info":1,"uagb_excerpt":"I\u2019m at a sold-out concert in Hollywood, and I\u2019m the only one in the 1,200-plus-capacity venue who doesn\u2019t know any of the songs. One of the acts has just finished, and everyone around me begins chanting and waving their light sticks. We don\u2019t have to wait long: Kou Mariya, one of the headliners, appears. 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