{"id":15847,"date":"2025-07-10T07:05:48","date_gmt":"2025-07-10T07:05:48","guid":{"rendered":"https:\/\/topat10.com\/?p=15847"},"modified":"2025-07-10T07:05:48","modified_gmt":"2025-07-10T07:05:48","slug":"apples-ai-efforts-have-struck-midnight-and-the-only-way-it-can-stop-getting-further-behind-is-acquiring-perplexity-analyst-dan-ives-says","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=15847","title":{"rendered":"Apple\u2019s AI efforts \u2018have struck midnight\u2019 and the only way it can stop getting further behind is acquiring Perplexity, analyst Dan Ives says"},"content":{"rendered":"\n

Apple is falling behind in the AI race, and the only way it can catch up is by buying the AI startup Perplexity, according to a top analyst.<\/p>\n

\n

Dan Ives of Wedbush Securities said it\u2019s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple\u2019s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta<\/a>, Bloomberg<\/em> reported<\/a>.<\/p>\n

Meanwhile, competitors are increasingly outdoing the company.<\/p>\n

\u201cApple is at a highway rest stop on a bench watching this 4th Industrial Revolution race go by at 100 miles an hour,\u201d wrote Ives in a Wednesday note.<\/p>\n

Apple did not immediately respond to Fortune<\/em>\u2018s request for comment.<\/p>\n

Ives was more hopeful about Apple\u2019s AI prospects in January, despite writing that the company was facing a \u201cfork in the road\u201d<\/a> year on the technology. At the time, he highlighted Apple\u2019s clearest advantage in the AI arms race: its existing base of 1.5 billion iPhones and 2.3 billion iOS devices used by people around the world.\u00a0<\/p>\n

In his Wednesday note, Ives struck a more apprehensive tone, adding Apple still retained the advantage of its widespread devices and could eventually win the AI race, but that its \u201cwindow is narrowing.\u201d Apple\u2019s most recent WWDC, its annual event for showcasing new tech, also \u201cwas a snoozer,\u201d Ives wrote, and barely mentioned AI.<\/p>\n

\u201cApple is way too behind and does not have the AI technology to compete. The clock has struck 12, they need to acquire Perplexity or risk getting further behind,\u201d Ives told Fortune<\/em> in an email.<\/p>\n

Even if Apple has to pay around double what it is currently worth, it should acquire Perplexity, he wrote. The San Francisco-based startup, reportedly worth $14 billion<\/a>, has made strides among AI enthusiasts for citing links to articles and other information when its AI responds to queries. Perplexity on Tuesday also launched Comet<\/a>, an AI-based web browser, for select subscribers, in its latest effort to compete with tech giants Google<\/a> and Microsoft<\/a>.\u00a0<\/p>\n

Yet, Tomasz Tunguz, the founder of Theory Ventures, which invests in early-stage enterprise AI startups, said acquiring Perplexity would come with myriad privacy considerations for Apple. The company is used to providing end-to-end encryption for products like iMessage and FaceTime, and would need to find a solution for how Perplexity would run, either locally or on a secure cloud architecture.<\/p>\n

\u201cThey would need to have a lot of confidence they could build an architecture from end to end that had that privacy component,\u201d Tunguz told Fortune<\/em>.<\/p>\n

Kevin Novak, founder and managing partner of early-stage AI investment firm Rackhouse Ventures, said it\u2019s unclear whether a large acquisition would work for Apple. The company has tried to maintain the pro-building ethos of Steve Jobs for much of its history, and has been shy to acquire. Among its largest acquisitions was its $3 billion purchase of Beats electronics in 2014.<\/p>\n

\u201cThis would be challenging for any company, but especially given Apple\u2019s sort-of corporate ethos around perfectionism, may be especially challenging for Apple,\u201d Novak told Fortune<\/em>.<\/p>\n

Still, Ives, for his part, said he believes Perplexity could be a natural fit for Apple and could especially help level up Siri to make it many people\u2019s most frequent exposure to AI.\u00a0<\/p>\n

\u201cIf Apple acquires Perplexity, the combined forces of Cupertino with Perplexity would be a game changer on the AI front and rival ChatGPT given the scale and scope of Apple\u2019s ecosystem,\u201d wrote Ives in the note.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Apple is falling behind in the AI race, and the only way it can catch up is by buying the AI startup Perplexity, according to a top analyst. Dan Ives of Wedbush Securities said it\u2019s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products […]<\/p>\n","protected":false},"author":329,"featured_media":15848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-15847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nApple\u2019s AI efforts \u2018have struck midnight\u2019 and the only way it can stop getting further behind is acquiring Perplexity, analyst Dan Ives says | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"Ives said gone are the days where Apple could build a superior product in-house.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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