{"id":15207,"date":"2025-05-20T14:35:50","date_gmt":"2025-05-20T14:35:50","guid":{"rendered":"https:\/\/topat10.com\/?p=15207"},"modified":"2025-05-20T14:35:50","modified_gmt":"2025-05-20T14:35:50","slug":"a-billion-streams-and-no-fans-inside-a-10-million-ai-music-fraud-case","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=15207","title":{"rendered":"\u2018A Billion Streams and No Fans\u2019: Inside a $10 Million AI Music Fraud Case"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Almost no one<\/span> hits it big in music. The odds are so bad it\u2019s criminal. But on a late spring evening in Louisville, Kentucky, Mike Smith and Jonathan Hay were having that rare golden moment when everything clicks. Smith was on guitar. Hay was fiddling with the drum machine and keyboard. Dudes were <em>grooving<\/em>. Holed up in Hay\u2019s living room, surrounded by chordophones and production gizmos, the two musicians were hoping that their first album as a jazz duo would finally win them the attention they\u2019d been chasing for years.<\/p>\n<p class=\"paywall\">It was 2017. The men, then in their forties, were longtime collaborators and business partners\u2014though they made an odd couple. Smith owned a string of medical clinics and wore tight shirts over his meticulously maintained muscles. He lived in a sprawling house in the suburbs of Charlotte, North Carolina, with his wife and six kids. He\u2019d judged on a reality TV show and written a self-help book. Hay\u2014larger, softer, comfy in sweatsuits and Crocs\u2014lived in an apartment and was dating a stripper. He loved weed. He\u2019d hustled as a music publicist for years; by reputation he was best known in the industry for promoting a nuclear rumor that Rihanna had hooked up with Jay-Z. He\u2019d recently, on an impulse, had sleeves tattooed on his arms. To avoid annoying his health-nut friend, he\u2019d sneak into his bedroom to vape.<\/p>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Selfie Men and Glitch\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_1600%2Cc_limit\/SME_Inline_3.gif\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_120,c_limit\/SME_Inline_3.gif 120w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_240,c_limit\/SME_Inline_3.gif 240w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_320,c_limit\/SME_Inline_3.gif 320w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_640,c_limit\/SME_Inline_3.gif 640w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_960,c_limit\/SME_Inline_3.gif 960w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_1280,c_limit\/SME_Inline_3.gif 1280w, https:\/\/media.wired.com\/photos\/682660e39e4a56d9a66635e7\/master\/w_1600,c_limit\/SME_Inline_3.gif 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><\/p>\n<p>Michael Smith and Jonathan Hay were longtime collaborators and something of an odd couple.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Photograph: Jonathan Hay; Getty Images<\/span><\/div>\n<\/figure>\n<p class=\"paywall\">Smith and Hay finished their album and called it <em>Jazz.<\/em> That fall, they released it on all the usual places\u2014<a href=\"https:\/\/www.wired.com\/tag\/spotify\/\">Spotify<\/a>, <a href=\"https:\/\/www.wired.com\/tag\/apple-music\/?page=2\">Apple Music<\/a>, Tidal\u2014and as a physical album. Alas, it failed to take off. Smith and Hay weren\u2019t total nobodies; a few songs they had coproduced for other artists years earlier had gotten some buzz. So the two men decided to retool <em>Jazz<\/em> and release an updated version, adding new songs.<\/p>\n<p class=\"paywall\"><em>Jazz (Deluxe)<\/em> came out in January 2018. Right away, it shot up the Billboard chart and hit No. 1. Hay was elated. At last, real, measurable success had arrived.<\/p>\n<p class=\"paywall\">Then, just as suddenly, the album disappeared from the ranking. \u201cNobody drops off the next week to zero,\u201d says Hay, remembering his confusion. He called other artists to ask if they\u2019d ever seen this before. They hadn\u2019t. Questions piled up. If so many people had listened, why did they suddenly stop? He scanned the internet for chatter. Even a single freaking tweet would have been nice. Nada. Where were the <em>fans<\/em>? \u201cNo one\u2019s talking about the music,\u201d Hay realized.<\/p>\n<p class=\"paywall\">Pulling up Spotify\u2019s dashboard for artists, Hay scrutinized the analytics for the pair\u2019s work. Listeners appeared concentrated in far-flung places like Vietnam. Things only got stranger from there. Here\u2019s how Hay remembers it: He started receiving notices from distributors, the companies that handle the licensing of indie artists\u2019 music. The distributors were flagging Smith and Hay\u2019s music, from <em>Jazz<\/em> and from other projects, for streaming fraud and pulling it down. Smith told Hay it was a mistake and that Hay had messed up securing the proper rights for samples. Hay frantically tried to correct the issue, but the flagging persisted.<\/p>\n<p class=\"paywall\">Hay, panicking, badgered Smith to help him figure out what was happening. Finally, Hay says, Smith offered some answers: Smith had instructed his staff at the medical clinics to stream their songs. It didn\u2019t sound like the full story.<\/p>\n<p class=\"paywall\">Then, last September, Smith turned up at the heart of another music streaming incident, this one rather epic. The FBI arrested him and charged him in the first <a href=\"https:\/\/www.wired.com\/tag\/artificial-intelligence\/\">AI<\/a> streaming fraud case in the United States. The government claims that between 2017 and 2024, Smith made over $10 million in royalties by using bot armies to continuously play AI-generated tracks on streaming platforms. Smith pleaded not guilty to all charges. (Through his lawyer, Smith declined to be interviewed, so this is very much Hay\u2019s side of the story, corroborated by numerous interviews with people who worked with the two men.)<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Almost no one hits it big in music. The odds are so bad it\u2019s criminal. But on a late spring evening in Louisville, Kentucky, Mike Smith and Jonathan Hay were having that rare golden moment when everything clicks. Smith was on guitar. Hay was fiddling with the drum machine and keyboard. Dudes were grooving. Holed [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":15208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[703],"tags":[928,3331,1204,988,3852,1492,966],"class_list":["post-15207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence","tag-bots","tag-longreads","tag-music","tag-rogues","tag-spotify","tag-streaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018A Billion Streams and No Fans\u2019: Inside a $10 Million AI Music Fraud Case | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"A chart-topping jazz album! 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The odds are so bad it\u2019s criminal. But on a late spring evening in Louisville, Kentucky, Mike Smith and Jonathan Hay were having that rare golden moment when everything clicks. Smith was on guitar. Hay was fiddling with the drum machine and keyboard. Dudes were grooving. 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