{"id":15136,"date":"2025-05-14T16:35:49","date_gmt":"2025-05-14T16:35:49","guid":{"rendered":"https:\/\/topat10.com\/?p=15136"},"modified":"2025-05-14T16:35:49","modified_gmt":"2025-05-14T16:35:49","slug":"an-ai-powered-coca-cola-ad-campaign-mistakenly-invented-a-book-by-a-famous-author","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=15136","title":{"rendered":"An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author"},"content":{"rendered":" \r\n<br><br>\n<ul class=\"wp-block-list\">\n<li><strong>A new ad campaign from <a href=\"https:\/\/fortune.com\/company\/coca-cola\/\" target=\"_blank\">Coca-Cola<\/a> appears to mistakenly <\/strong>attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews the author gave, published years after his death. This apparent error follows previous backlash over Coca-Cola&#8217;s AI-generated Christmas ads.<\/li>\n<\/ul>\n\n\n\n<p>Coca-Cola&#8217;s recent AI-powered advert appears to have got its facts mixed up. In an April campaign called \u201cClassic,&#8221; the company aimed to highlight examples where its brand name appears in classic literature. The ad uses Stephen King&#8217;s\u00a0<em>The Shining<\/em> and V. S. Naipaul\u2019s\u00a0<em>A House for Mr. Biswas <\/em>as examples. However, it also includes a book called <em>Extreme Metaphors by <\/em>J. G. Ballard, which<em> <\/em>does not exist.<\/p>\n\n\n\n<p>What the advertisement appears to reference is a book called\u00a0<em>Extreme Metaphors: Selected Interviews with J. G. Ballard 1967-2008<\/em>, which is a book of interviews with J.G. Ballard that was published in 2012, three years after the author\u2019s death, and edited by Dan O\u2019Hara and Simon Sellars.<\/p>\n\n\n\n<p>The ads show someone typing out passages from novels on a typewriter, but where <a href=\"https:\/\/fortune.com\/company\/coca-cola\/\" target=\"_blank\">Coca-Cola<\/a> is mentioned, the company has replaced the typewriter font with its iconic red logo. In promotion images of the ad shared <a href=\"https:\/\/www.fastcompany.com\/91316441\/coca-cola-clever-new-logo-in-books?utm_source=linkedin&amp;utm_medium=social\">with media outlets, <\/a>the company also shared mocked-up images of book pages that seem to show J. G. Ballard as the author of <em>Extreme Metaphors<\/em>.<\/p>\n\n\n\n<p>\u201cThe sequence of words being typed out by the imagined J. G. Ballard in the ad was never written by him, only spoken, and the only person ever to type that exact sequence out in English is me,\u201d O\u2019Hara, the book&#8217;s editor, told <a href=\"https:\/\/www.404media.co\/ai-powered-coca-cola-ad-celebrating-authors-gets-basic-facts-wrong\/\"><em>404Media<\/em>&#8216;s Emanuel Maiberg<\/a>, who first reported the error.<\/p>\n\n\n\n<p>\u201cWhat most outraged my eye was the word \u2018Shangai\u2019 being typed. Ballard would never have misspelled the name of the city in which he was born. Seeing the ad triggered an academic neurosis: Had I? I checked my copy of<em>\u00a0Extreme Metaphors<\/em>\u00a0and, thank god, no: It\u2019s printed as Shanghai in the original text,&#8221; he added.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI used in the &#8216;research phase&#8217;<\/h2>\n\n\n\n<p>VML, a marketing agency that worked with Coca-Cola to create the campaign, told <em>404Media<\/em> that AI was used &#8220;in the initial research phase to identify books with brand mentions,&#8221; but the company manually fact-checked and reached out to get permission from the various authors, publishers, and estates.<\/p>\n\n\n\n<p>O&#8217;Hara said he was concerned the ad would mislead viewers to believe his translation of Ballard&#8217;s words could were actually the author&#8217;s real-life prose.<\/p>\n\n\n\n<p>\u201cIf you read the text in the ad, you&#8217;re not reading his prose: You&#8217;re reading mine, translating his recorded words from French,\u201d O\u2019Hara told <em>404<\/em>. \u201cI&#8217;ve done my best to render his meaning, but that&#8217;s all I&#8217;ve managed to do. My prose is a pretty poor substitute for the real thing, and I feel anyone seeing the ad and thinking there&#8217;s nothing special about the writing is both right, and misled to think it&#8217;s Ballard&#8217;s own writing.\u201d<\/p>\n\n\n\n<p>Representatives for Coca-Cola and VML didn&#8217;t respond to a request for comment from <em>Fortune <\/em>by press time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coca-Cola&#8217;s AI backlash<\/h2>\n\n\n\n<p>This isn&#8217;t the first time Coca-Cola has run into issues when using generative AI in its ads.<\/p>\n\n\n\n<p>Late last year, the company released a series of AI-generated Christmas ads that was met with criticism online. Some artists, filmmakers, and viewers blasted the ads as eerie, low-quality, and a cost-cutting move to replace creative labor.<\/p>\n\n\n\n<p>Many artists and creatives have protested the use of AI in the creative industries, arguing that it risks supplanting human talent and that AI models are trained on creators\u2019 work without offering proper credit or compensation in return.<\/p>\n\n\n\n<p>One of the ads, intended to pay homage to Coca-Cola\u2019s classic 1995 \u201cHolidays Are Coming\u201d campaign, and features AI-generated people and trucks, was slammed by social media users as \u201csoulless\u201d and \u201cdevoid of any actual creativity.\u201d&nbsp;<\/p>\n<p>This story was originally featured on <a href=\"https:\/\/fortune.com\/2025\/05\/14\/ai-coca-cola-ad-campaign-invented-fake-book\/\" target=\"_blank\">Fortune.com<\/a><\/p>\r\n<br>\r\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola&#8217;s recent AI-powered advert appears to have got its facts mixed up. In an April campaign called \u201cClassic,&#8221; the company aimed to highlight examples where its brand name appears in classic literature. The ad uses Stephen King&#8217;s\u00a0The Shining and V. S. Naipaul\u2019s\u00a0A House for Mr. Biswas as examples. However, it also includes a book called [&hellip;]<\/p>\n","protected":false},"author":774,"featured_media":15137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-15136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. 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In an April campaign called \u201cClassic,&#8221; the company aimed to highlight examples where its brand name appears in classic literature. The ad uses Stephen King&#8217;s\u00a0The Shining and V. S. Naipaul\u2019s\u00a0A House for Mr. Biswas as examples. However, it also includes a book called&hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/15136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/users\/774"}],"replies":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15136"}],"version-history":[{"count":0,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/15136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/media\/15137"}],"wp:attachment":[{"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}