{"id":15098,"date":"2025-05-11T15:50:48","date_gmt":"2025-05-11T15:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=15098"},"modified":"2025-05-11T15:50:48","modified_gmt":"2025-05-11T15:50:48","slug":"mastercard-exec-says-ai-agents-helping-you-make-your-next-purchase-could-be-key-to-solving-online-shoppings-750-million-fraud-problem","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=15098","title":{"rendered":"Mastercard exec says AI agents helping you make your next purchase could be key to solving online shopping\u2019s $750 million fraud problem"},"content":{"rendered":" \r\n<br><br>\n<ul class=\"wp-block-list\">\n<li><strong>Mastercard\u2019s chief product officer<\/strong> said consumers are increasingly turning to AI agents to make purchases online. The company released a product, <a href=\"https:\/\/fortune.com\/company\/mastercard\/\" target=\"_blank\">Mastercard<\/a> Agent Pay, last week to help facilitate this revolution in commerce, which may also help cut down on fraud.<\/li>\n<\/ul>\n\n\n\n<p>AI is more than just creating funny images and getting prompt responses. It may also help you find the best deals.&nbsp;<\/p>\n\n\n\n<p>During the <em>Fortune<\/em> Brainstorm Tech conference this week, Mastercard chief product officer Jorn Lambert said just like in search, consumers are moving from browsers to AI programs en masse for search and discovery of products, in what amounts to an impending \u201cparadigm shift in commerce.\u201d<\/p>\n\n\n\n<p>Whereas previously consumers would search for something like \u201cbest running shoes\u201d in a search engine like <a href=\"https:\/\/fortune.com\/company\/alphabet\/\" target=\"_blank\">Google<\/a>, they are now typing the same thing into ChatGPT and getting more expansive, tailored results. Instead of spending the effort to crawl the internet to find a product that fits, a consumer can now tell AI details about themselves that can help craft results and maybe even flag discounts, Lambert said.<\/p>\n\n\n\n<p>\u201cOnce you&#8217;ve searched and discovered a product you want to buy, it&#8217;s only natural that you then ask the AI agent to buy it on your behalf,\u201d he said.<\/p>\n\n\n\n<p>To prepare for this shift in consumer behavior online, Mastercard last week <a href=\"https:\/\/www.mastercard.com\/news\/press\/2025\/april\/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai\/\">announced<\/a> Agent Pay to integrate payments into AI in a trusted way.\u00a0<\/p>\n\n\n\n<p>\u201cWhat we&#8217;ve announced last week is essentially the framework in which consumers, banks, agents, merchants, and the whole ecosystem could work together for a high trust system and a high consumer convenience system,\u201d Lambert said.&nbsp;<\/p>\n\n\n\n<p>Incorporating AI into commerce also helps prevent fraud, which in 2024 <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/03\/new-ftc-data-show-big-jump-reported-losses-fraud-125-billion-2024\">hit $750 million<\/a> in the category of online shopping, according to the Federal Trade Commission. Whereas previously the methods for preventing fraud were more general, Carlo Bruno, the vice president of product for payment platform <a href=\"https:\/\/fortune.com\/company\/adyen\/\" target=\"_blank\">Adyen<\/a>, said by incorporating AI and allowing it more control of the process, fraud can be detected much more effectively, even if that means a slight drop in control.<\/p>\n\n\n\n<p>\u201cThis is on the minds of merchants, how to find this delicate balance between knowing what&#8217;s going on versus truly embracing all this cool technology to solve this problem,\u201d Bruno said.<\/p>\n\n\n\n<p>Mastercard\u2019s Agent Pay also aims to reduce fraud by tracking the entire process of a transaction using cryptography and \u201ctokens.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cBy doing that tokenization, even if a bad guy gets their hands on that credential, we can bind it back to its origin,\u201d said Lambert.<\/p>\n<p>This story was originally featured on <a href=\"https:\/\/fortune.com\/2025\/05\/11\/online-shopping-ai-agents-fraud-mastercard-jorn-lambert\/\" target=\"_blank\">Fortune.com<\/a><\/p>\r\n<br>\r\n","protected":false},"excerpt":{"rendered":"<p>AI is more than just creating funny images and getting prompt responses. It may also help you find the best deals.&nbsp; During the Fortune Brainstorm Tech conference this week, Mastercard chief product officer Jorn Lambert said just like in search, consumers are moving from browsers to AI programs en masse for search and discovery of [&hellip;]<\/p>\n","protected":false},"author":329,"featured_media":15099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-15098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastercard exec says AI agents helping you make your next purchase could be key to solving online shopping\u2019s $750 million fraud problem | Unlock Informed 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