{"id":14950,"date":"2025-04-30T13:05:48","date_gmt":"2025-04-30T13:05:48","guid":{"rendered":"https:\/\/topat10.com\/?p=14950"},"modified":"2025-04-30T13:05:48","modified_gmt":"2025-04-30T13:05:48","slug":"how-the-cpo-of-e-l-f-beauty-is-communicating-with-employees-through-tariff-uncertainty","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=14950","title":{"rendered":"How the CPO of e.l.f beauty is communicating with employees through tariff uncertainty"},"content":{"rendered":"\n

Good morning!<\/p>\n

Cosmetics powerhouse e.l.f. Beauty Inc. offers an unusual compensation structure<\/a> to employees. <\/p>\n

Unlike other organizations, the company gives almost all of its roughly 600 workers equity at the time of hire, as well as new grants each year. This means regular employees outside of the C-suite, who may not have otherwise had the opportunity, are able to take advantage of the kind of stock options most often reserved for upper management. <\/p>\n

But Trump\u2019s latest tariff announcements have turned that compensation strategy into an HR issue.<\/strong> About 80% of the company\u2019s products, including lip oils and foundations, are manufactured by third party sellers in China, according to e.l.f. That became a major point of concern when Trump announced a 145% levy<\/a> on goods coming from that country. <\/p>\n

That means that while some U.S. employees might be worried about how these tariffs will affect the general economy and hiring environment, e.l.f. employees are seeing their stock options weighed down by trade uncertainty. The stock price of e.l.f. was $133.91 in January, but has fallen to around $62.17. <\/p>\n

\u201cMost people have jitters at the moment, it\u2019s hard not to,\u201d says e.l.f.\u2019s chief people officer Scott Milsten, who\u2019s led the company\u2019s HR practices for more than a decade. <\/p>\n

But given that most staffers are part owners, he says that leadership doesn\u2019t run from the problem. Instead, the executive team is leaning into communicating. That involves reminding employees of their stock options, encouraging folks to stick it out for the long-term, and noting that the company\u2019s compensation structure also allows workers to purchase additional stock at a lower price via a \u201crefresh grant.\u201d <\/p>\n

\u201cWe sort of overshare internally,\u201d he says. \u201cSo while this is a time when I think you might find companies sort of retreating into silence, we absolutely go the other way.\u201d <\/p>\n

Milsten says the company\u2019s strategy of communicating openly with employees allows workers to focus on their investments long term, rather than the short term losses. <\/p>\n

\u201cIt\u2019s been tough for people, personally, to navigate this,\u201d he says. \u201cBut [the] number one priority for me is making sure people understand how we’re navigating uncertain times, because regardless of the economic environment, our ability to take market share should always be true and we\u2019ve shown that.<\/p>\n

Brit Morse<\/strong>
brit.morse@fortune.com<\/a><\/p>\n

This story was originally featured on Fortune.com<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Good morning! Cosmetics powerhouse e.l.f. Beauty Inc. offers an unusual compensation structure to employees.  Unlike other organizations, the company gives almost all of its roughly 600 workers equity at the time of hire, as well as new grants each year. 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Morse","author_link":"https:\/\/topat10.com\/?author=763"},"uagb_comment_info":0,"uagb_excerpt":"Good morning! 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