{"id":14930,"date":"2025-04-28T22:50:49","date_gmt":"2025-04-28T22:50:49","guid":{"rendered":"https:\/\/topat10.com\/?p=14930"},"modified":"2025-04-28T22:50:49","modified_gmt":"2025-04-28T22:50:49","slug":"openai-adds-shopping-to-chatgpt","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=14930","title":{"rendered":"OpenAI Adds Shopping to ChatGPT"},"content":{"rendered":"


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OpenAI announced today that users will soon be able to buy products through ChatGPT<\/a>. The rollout of shopping buttons for AI-powered search<\/a> queries will come to everyone, whether they are a signed-in user or not. Shoppers will not be able to check out inside of ChatGPT; instead they will be redirected to the merchant\u2019s website to finish the transaction.<\/p>\n

In a prelaunch demo for WIRED, Adam Fry, the ChatGPT search product lead at OpenAI<\/a>, demonstrated how the updated user experience could be used to help people using the tool for product research decide which espresso machine<\/a> or office chair<\/a> to buy. The product recommendations shown to prospective shoppers are based on what ChatGPT remembers about a user\u2019s preferences as well as product reviews pulled from across the web.<\/p>\n

Fry says ChatGPT users are already running over a billion web searches<\/a> per week, and that people are using the tool to research a wide breadth of shopping categories, like beauty, home goods, and electronics. The product results in ChatGPT for best office chairs<\/a>, one of WIRED\u2019s rigorously tested and widely read buying guides, included a link to our reporting in the sources tab. (Although the business side of Cond\u00e9 Nast, WIRED\u2019s parent company, signed a licensing deal<\/a> last year with OpenAI so the company can surface our content, the editorial team retains independence in how we cover the startup.)<\/p>\n

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