{"id":14834,"date":"2025-04-20T10:20:48","date_gmt":"2025-04-20T10:20:48","guid":{"rendered":"https:\/\/topat10.com\/?p=14834"},"modified":"2025-04-20T10:20:48","modified_gmt":"2025-04-20T10:20:48","slug":"ceo-of-3-billion-company-asks-himself-one-question-before-bed-every-single-night-and-he-urges-gen-z-to-do-the-same","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=14834","title":{"rendered":"CEO of $3 billion company asks himself one question before bed every single night\u2014and he urges Gen Z to do the same"},"content":{"rendered":" \r\n<br><br>\n<ul class=\"wp-block-list\">\n<li><strong>Like Gen Z, this self-made CEO believes in the power of manifesting success<\/strong>\u2014but he insists that visualization alone isn\u2019t enough. It has to be backed by relentless commitment and daily accountability. That\u2019s why, every single night, he asks himself this one simple but revealing question.<\/li>\n<\/ul>\n\n\n\n<p>What do you ask yourself before bed? Some list things they\u2019re <a href=\"https:\/\/fortune.com\/2025\/01\/12\/build-a-bears-ceo-spends-her-fridays-penning-old-fashioned-thank-you-notes-to-bolster-her-560-million-toy-empire\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\">grateful for.<\/a> Others frantically run through their <a href=\"https:\/\/fortune.com\/article\/what-is-work-life-balance-ceo-crunch-fitness-healthy-maintain-best-benefits\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\">never-ending to-do list.<\/a> Sheldon Yellen, CEO of Belfor, rates his <a href=\"https:\/\/fortune.com\/tag\/productivity\/\">productivity<\/a> for the day\u2014and urges Gen Z career starters to do the same.<\/p>\n\n\n\n<p>\u201cEvery night, when I&#8217;m getting ready, washing up, brushing my teeth, I look in the mirror\u2014I physically look in the mirror\u2014and answer one question every night,\u201d the $3 billion-a-year disaster recovery chief exec explains his daily high-performance habit to <em>Fortune<\/em>.<\/p>\n\n\n\n<p>\u201cThat question, it&#8217;s a simple question, but it&#8217;s a difficult answer: How productive were you today? I ask myself that question every single night and I answer it as honestly as I can.\u201d<\/p>\n\n\n\n<p>Yellen then gives himself a score (1% being the worst)\u2014and he says, he wouldn\u2019t be able to sleep if he got bottom marks. \u201cI&#8217;d start working,\u201d the self-made billionaire adds.&nbsp;<\/p>\n\n\n\n<p>&#8220;When I mentor young people, I tell them: \u2018Every day is your day. Today is your day. But when you look in the mirror tonight, how much of it did you actually make count? Were you productive for 65%? 72%? 81%?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You are the master of your own success<\/h2>\n\n\n\n<p>Of course, the evening exercise is easy to cheat\u2014after all, it\u2019s not a real exam, and you\u2019re the one keeping score. But it serves as a powerful reminder that your success is in your hands.&nbsp;<\/p>\n\n\n\n<p>Yellen is a prime example of this: Growing up in poverty, he started working as a dishwasher at just 11 years old in a Coney Island diner before getting a gig at an affluent men&#8217;s health club, Southfield Athletic Club, in Detroit.<\/p>\n\n\n\n<p>\u201cI started out shining shoes and cleaning toilets, urinals and the shower area, and I did the laundry,\u201d the 67-year-old recalls.&nbsp;<\/p>\n\n\n\n<p>\u201cI took full advantage of these opportunities to do whatever I was doing the best I could do. I believed that if you did it long enough, somebody would notice\u2014and they did, and so more opportunity kept presenting itself to me at a young age.\u201d<\/p>\n\n\n\n<p>After dropping out of high school, Yellen says he worked seven days a week\u2014including \u201con the streets\u201d\u2014to turn his life around. He shined shoes, washed cars, chauffeured entertainers in limousines, and hustled until he landed in the restoration industry at 26 years old.<\/p>\n\n\n\n<p>Since then, he\u2019s climbed the ranks at Belfor (then known as Inrecon) from its 19th employee to CEO of around 12,000 employees worldwide.<\/p>\n\n\n\n<p>Under his helm, Belfor has become the world\u2019s largest disaster recovery company\u2014it receives around 330,000 callouts a year to deal with the fallout from hurricanes, flooding, terrorist attacks, and more. Over the course of four decades at the company, <a href=\"https:\/\/fortune.com\/2024\/11\/02\/disaster-company-belfor-billionaire-ceo-ready-post-election-civil-war\/\">Yellen has overseen the clean-up after 9\/11<\/a>, Hurricane Katrina, and the 2011 Thai floods, to name a few.<\/p>\n\n\n\n<p>\u201cI believe if you lay down at night and you dream it and you visualize it, and then believe it, you can be it\u2014I really do,\u201d Yellen says of his impressive journey to the top. \u201cI came from a family raised on welfare. There was no guarantee I&#8217;d be where I&#8217;m at. I dreamt. I visualized it. I hear it in song. I believed it. I still believe it.\u201d<\/p>\n\n\n\n<p>But of course, <a href=\"https:\/\/fortune.com\/2023\/02\/10\/lucky-girl-syndrome-tiktok-mantra-hack-for-success-experts-warning-sexism\/?utm_source=search&amp;utm_medium=advanced_search&amp;utm_campaign=search_link_clicks\">visualizing success<\/a>\u2014which Yellen describes as mapping out a path forward\u2014is just one piece of the puzzle.<\/p>\n\n\n\n<p>\u201cAll that&#8217;s needed is the commitment,\u201d he adds. Like holding yourself accountable every night and reviewing your productivity with complete honesty.<\/p>\n\n\n\n<p>\u201cNow, you got to have patience. It doesn&#8217;t happen overnight, but if you&#8217;re committed and you get others to believe in your commitment, they will help you along.\u201d<\/p>\n<p>This story was originally featured on <a href=\"https:\/\/fortune.com\/2025\/04\/20\/self-made-billionaire-ceo-productivity-hack-gen-z-manifesting\/\" target=\"_blank\">Fortune.com<\/a><\/p>\r\n<br>\r\n","protected":false},"excerpt":{"rendered":"<p>What do you ask yourself before bed? Some list things they\u2019re grateful for. Others frantically run through their never-ending to-do list. Sheldon Yellen, CEO of Belfor, rates his productivity for the day\u2014and urges Gen Z career starters to do the same. \u201cEvery night, when I&#8217;m getting ready, washing up, brushing my teeth, I look in [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":14835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-14834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO of $3 billion company asks himself one question before bed every single night\u2014and he urges Gen Z to do the same | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"Sheldon Yellen went from dishwashing to billionaire CEO of Belfor. 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