{"id":13973,"date":"2025-01-31T05:50:48","date_gmt":"2025-01-31T05:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=13973"},"modified":"2025-01-31T05:50:48","modified_gmt":"2025-01-31T05:50:48","slug":"theres-now-a-barbie-themed-g-shock-watch-and-we-want-in","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=13973","title":{"rendered":"There\u2019s Now a Barbie-Themed G-Shock Watch, and We Want In"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">The Barbie movie<\/span> might feel like a distant memory at this point, but the <a href=\"https:\/\/www.wired.com\/gallery\/best-barbie-collabs\/\">collaborations<\/a> <em>somehow<\/em> <a href=\"https:\/\/www.wired.com\/story\/hmd-barbie-phone\/\" target=\"_blank\">keep coming<\/a>. The latest? There\u2019s an official Barbie-branded G-Shock on the way.<\/p>\n<p class=\"paywall\">Casio has announced the watch as part of its 2025 lineup, and it\u2019s every bit as bright, bold, and pink as you might imagine it to be \u2026 even if it isn&#8217;t quite as hardcore as the <a href=\"https:\/\/www.wired.com\/review\/impala-barbie-lightspeed-skates\/\">Impala x Barbie Lightspeed<\/a> inline skates.<\/p>\n<p class=\"paywall\">It\u2019s based on the popular GMA-S110 watch, a smaller version of the industrial-styled <a data-offer-url=\"https:\/\/g-shock.co.uk\/collections\/110\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/g-shock.co.uk\/collections\/110&quot;}\" href=\"https:\/\/g-shock.co.uk\/collections\/110\" rel=\"nofollow noopener\" target=\"_blank\">GA-110<\/a> that launched in 2010, and features a watch face that layers a number of small components to create a three-dimensional design.<\/p>\n<div class=\"GenericCalloutWrapper-tojWn iNCMJD callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Wristwatch Arm Body Part Person Electronics and Digital Watch\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_1600%2Cc_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_120,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 120w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_240,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 240w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_320,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 320w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_640,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 640w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_960,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 960w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_1280,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 1280w, https:\/\/media.wired.com\/photos\/679c04f41e5ce1b3c7933fa5\/master\/w_1600,c_limit\/Barbie-G-Shock-Gear-gma-s110be-4a.jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<p><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Courtesy of Casio<\/span><\/p>\n<\/figure>\n<\/div>\n<p class=\"paywall\">In the GMA-S110BE, as the Barbie edition will be known, each of these components has a slightly different pink hue, along with some subtle themed variations. This includes a Barbie logo at 3 o\u2019clock and a heart motif indicator on the inset dial at 9 o\u2019clock.<\/p>\n<p class=\"paywall\">The logo features again on the matching pink strap, while the case back is engraved with Barbie&#8217;s trademark side profile silhouette.<\/p>\n<div class=\"GroupCalloutWrapper-bPWknp dhHsN callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Accessories Belt and Mailbox\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_1600%2Cc_limit\/Barbie-G-Shock-Gear-feature-2.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_120,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 120w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_240,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 240w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_320,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 320w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_640,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 640w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_960,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 960w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_1280,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 1280w, https:\/\/media.wired.com\/photos\/679c04f4e7d9448ba4ef3953\/master\/w_1600,c_limit\/Barbie-G-Shock-Gear-feature-2.jpg 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<p><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Courtesy of Casio<\/span><\/p>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Machine Spoke Wheel Ammunition Grenade Weapon Wristwatch and Electronics\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_1600%2Cc_limit\/Barbie-G-Shock-Gear-feature-3.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_120,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 120w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_240,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 240w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_320,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 320w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_640,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 640w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_960,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 960w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_1280,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 1280w, https:\/\/media.wired.com\/photos\/679c04f482346c5cec4778e6\/master\/w_1600,c_limit\/Barbie-G-Shock-Gear-feature-3.jpg 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<p><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Courtesy of Casio<\/span><\/p>\n<\/figure>\n<\/div>\n<p class=\"paywall\">Away from the Barbie theme, you can expect all of the features of a regular GMA-S110, which means it is a mixed digital and analog watch, with 29 time zones across 48 cities. It features a shock-resistant structure, with 200-meter water resistance, and the option for five daily alarms, a 1\/1,000-second stopwatch and countdown timer, plus an auto LED light.<\/p>\n<p class=\"paywall\">It joins a trio of other pink-hued G-Shock watches launching this year \u2014the GMA-P2100PP, GMD-S5610PP, and the GMA-S140PP\u2014and Casio isn\u2019t alone in betting big on pink once again in 2025. Oris has just announced the <a data-offer-url=\"https:\/\/www.oris.ch\/en-GB\/product\/watch\/propilot-x\/propilot-x\/01-531-7796-4158-07-8-17-05LC\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.oris.ch\/en-GB\/product\/watch\/propilot-x\/propilot-x\/01-531-7796-4158-07-8-17-05LC&quot;}\" href=\"https:\/\/www.oris.ch\/en-GB\/product\/watch\/propilot-x\/propilot-x\/01-531-7796-4158-07-8-17-05LC\" rel=\"nofollow noopener\" target=\"_blank\">ProPilot X Miss Piggy Edition<\/a>, for example, with its bright pink watch face taking its inspiration from everyone\u2019s favorite <em>Muppets<\/em> diva (as well as a spyhole on the caseback revealing the character\u2019s glamorous portrait), while Bremont has also launched the <a data-offer-url=\"https:\/\/www.bremont.com\/products\/tn38-nd-ss-pk-b\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.bremont.com\/products\/tn38-nd-ss-pk-b&quot;}\" href=\"https:\/\/www.bremont.com\/products\/tn38-nd-ss-pk-b\" rel=\"nofollow noopener\" target=\"_blank\">Terra Nova 38<\/a> in an eye-catching bubblegum pink\u2014limited to 250 pieces.<\/p>\n<p class=\"paywall\">Whether this continuing penchant for pink is due to the Barbie effect, 18 months on from the movie&#8217;s release, it&#8217;s hard to be sure\u2014but it feels unlikely. However Casio is clearly hoping that the Barbie branding still has some stiletto-wearing legs in it yet. Danielle Thom, the curator of the <a data-offer-url=\"https:\/\/designmuseum.org\/exhibitions\/barbie-the-exhibition\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/designmuseum.org\/exhibitions\/barbie-the-exhibition&quot;}\" href=\"https:\/\/designmuseum.org\/exhibitions\/barbie-the-exhibition\" rel=\"nofollow noopener\" target=\"_blank\">Design Museum&#8217;s Barbie exhibition<\/a> thinks its cross-generational pull is timeless.<\/p>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Clothing Coat Jacket Adult Person Figurine Toy and Doll\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_1600%2Cc_limit\/Barbie-G-Shock-Gear-model-cut-2.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_120,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 120w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_240,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 240w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_320,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 320w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_640,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 640w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_960,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 960w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_1280,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 1280w, https:\/\/media.wired.com\/photos\/679c04f592d08d89eb9507db\/master\/w_1600,c_limit\/Barbie-G-Shock-Gear-model-cut-2.png 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<p><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Courtesy of Casio\/Mattel<\/span><\/p>\n<\/figure>\n<p class=\"paywall\">\u201cA key reason for Barbie&#8217;s appeal as a collaborator is the longevity of the brand, having been a dominant cultural presence since 1959,\u201d she tells WIRED. \u201cRightly or wrongly, Barbie is also associated with a well-defined set of assumptions and values\u2014femininity, accessible glamour, empowerment, and friendship. Any brand collaborating with Barbie can expect some of that magic to transfer over.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Barbie movie might feel like a distant memory at this point, but the collaborations somehow keep coming. The latest? There\u2019s an official Barbie-branded G-Shock on the way. Casio has announced the watch as part of its 2025 lineup, and it\u2019s every bit as bright, bold, and pink as you might imagine it to be [&hellip;]<\/p>\n","protected":false},"author":587,"featured_media":13974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1110,1810,1131,1213],"class_list":["post-13973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apparel","tag-design","tag-fashion","tag-watches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>There\u2019s Now a Barbie-Themed G-Shock Watch, and We Want In | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"Is Barbiecore still a thing? 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