{"id":13604,"date":"2024-12-05T11:50:49","date_gmt":"2024-12-05T11:50:49","guid":{"rendered":"https:\/\/topat10.com\/?p=13604"},"modified":"2024-12-05T11:50:49","modified_gmt":"2024-12-05T11:50:49","slug":"tricked-by-a-fake-viral-food-product-youve-just-been-snackfished","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=13604","title":{"rendered":"Tricked by a Fake Viral Food Product? You\u2019ve Just Been Snackfished"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paywall\">You\u2019ve heard of a \u201ccatfish\u201d\u2014a fake online identity adopted by someone who wants to trick or scam other people. Transparent ketchup was a \u201csnackfish,\u201d and Benji is the UK\u2019s number one snackfisher. Benji\u2019s Instagram account\u2014UK Snack Attack\u2014is home to pistachio-flavored Coco Pops, pickle-shaped Haribo, mint Coca-Cola, ice-cream Pringles, and butter Oreos.<\/p>\n<p class=\"paywall\">It all started with rare Fantas. In 2019, Benji and his university housemates enjoyed hunting around for imported Fanta flavors and \u201cmaking a little ceremony\u201d out of tasting them. From there, the computing student became obsessed with seeking out \u201cweird\u201d snacks, which he posted on his personal Instagram page. \u201cI realized I should probably stop harassing my friends by posting snacks, so I shifted it to its own account,\u201d says Benji, who asked WIRED not to disclose his surname for privacy reasons.<\/p>\n<p class=\"paywall\">Benji\u2019s account was aggressively straightforward\u2014he\u2019d go to the shops and take photos of new foods. \u201cBut then lockdown happened, and going to the supermarket and handling food was not a great look,\u201d he says. So instead of fondling food, he started making it. After following an online recipe for white chocolate Nutella, Benji started concocting different chocolate spreads every weekend\u2014online, he called it Spread Saturday. A self-taught photoshopper, Benji also made fake labels for his creations. But then one day a company he was imitating sent him a message essentially saying: \u201cHey, can you say it\u2019s not real please? We\u2019re getting a lot of messages asking to buy this!\u201d<\/p>\n<div class=\"GroupCalloutWrapper-bPWknp dhHsN callout callout--group callout--group-3\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Can and Tin\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_1600%2Cc_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_120,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 120w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_240,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 240w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_320,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 320w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_640,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 640w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_960,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 960w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_1280,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 1280w, https:\/\/media.wired.com\/photos\/674f1845cd0066a9b5f687df\/master\/w_1600,c_limit\/RFee_WIRED_Snackfishing_Pringles_Simple.jpeg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><\/p>\n<p>These chocolate-dipped Pringles aren\u2019t real, but Benji does post recipes for many of his homages.<\/p>\n<p><\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Cup Blade Knife and Weapon\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_1600%2Cc_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_120,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 120w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_240,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 240w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_320,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 320w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_640,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 640w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_960,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 960w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_1280,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 1280w, https:\/\/media.wired.com\/photos\/674f184565631a1a72bb5a2a\/master\/w_1600,c_limit\/RFee_WIRED_Snackfishing_Nutella_Simple.jpeg 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><\/p>\n<p>Benji\u2019s Nutella variants range from pistachio (pictured here) to red velvet cake to coconut.<\/p>\n<p><\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed callout--group-item callout--group-item-3\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Food and Ketchup\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_1600%2Cc_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_120,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 120w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_240,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 240w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_320,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 320w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_640,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 640w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_960,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 960w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_1280,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 1280w, https:\/\/media.wired.com\/photos\/674f1845878093521a63f9f5\/master\/w_1600,c_limit\/RFee_WIRED_Snackfishing_Ketchup_Simple.jpeg 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><\/p>\n<p>This fake Heinz Tomato Ketchup Clear bottle is actually filled with hair gel.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Photography: Rowan Fee<\/span><\/div>\n<\/figure>\n<\/div>\n<p class=\"paywall\">And so snackfishing was born. \u201cIn some ways, I <em>wanted<\/em> to trick people online,\u201d Benji admits. \u201cI\u2019m not going to pretend it wasn\u2019t that.\u201d But over Zoom, Benji isn\u2019t remotely trollish; he has a gentle-speaking manner, wire-framed glasses, and what looks like a cozy fleece. When the world emerged from lockdown, Benji started staging his snackfishes in shops, filming himself pulling them off the shelves. At first, Benji\u2019s friends and family were perplexed. \u201cAre you OK? Is this a normal thing to do?\u201d But they were soon onboard, and his mum and grandma took him out for afternoon tea when he hit 200,000 followers.<\/p>\n<p class=\"paywall\">Today, Benji adds disclosures to every post (\u201cTHESE DO NOT EXIST!\u201d) to avoid frustrating people and to stay on the right side of multinational conglomerates. He also posts \u201csnacksclusive\u201d news about real upcoming snacks that have been leaked elsewhere online, which brands are less happy about\u2014some have sent him cease-and-desist notices.<\/p>\n<p class=\"paywall\">When Benji comes up with an idea for a new snack, sometimes he\u2019ll photoshop it entirely, but if he thinks it\u2019s possible he\u2019ll sit down and make it for real. He has munched on Milkybar-dipped Pringles (\u201cwhat shop r they in\u201d demanded one commenter) and chomped a Werther\u2019s Original chocolate bar. He dreams of one day making his own snackfish recipe book, but the \u201creal dream\u201d would be to have a snackfish brought to life by a company. \u201cThat would be so cool\u2014some dumb flavor that I\u2019ve thought of, and then suddenly everyone gets to try it.\u201d<\/p>\n<p class=\"paywall\">Ultimately, clear ketchup and lemon Nutella might never exist, and snackfishing probably won\u2019t make Benji rich or famous\u2014he hasn\u2019t really made any money from his account. Still, he doesn\u2019t really mind. \u201cI don\u2019t want it to feel like a job; I love doing it,\u201d he says, noting that his \u201cday is numbers,\u201d so creating fake foods offers a creative outlet. \u201cFor me it\u2019s just a little hobby. As long as I have fun making it, I\u2019m happy.\u201d<\/p>\n<p class=\"paywall\"><em>This article first appeared in the January\/February 2025 edition of WIRED UK magazine.<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard of a \u201ccatfish\u201d\u2014a fake online identity adopted by someone who wants to trick or scam other people. Transparent ketchup was a \u201csnackfish,\u201d and Benji is the UK\u2019s number one snackfisher. Benji\u2019s Instagram account\u2014UK Snack Attack\u2014is home to pistachio-flavored Coco Pops, pickle-shaped Haribo, mint Coca-Cola, ice-cream Pringles, and butter Oreos. It all started with [&hellip;]<\/p>\n","protected":false},"author":683,"featured_media":13605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[896,1496,328],"class_list":["post-13604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-food","tag-instagram","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tricked by a Fake Viral Food Product? You\u2019ve Just Been Snackfished | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"They\u2019ve racked up millions of views on Instagram, but these products aren\u2019t coming to a store near you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/topat10.com\/?p=13604\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tricked by a Fake Viral Food Product? 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You\u2019ve Just Been Snackfished"}]},{"@type":"WebSite","@id":"https:\/\/topat10.com\/#website","url":"https:\/\/topat10.com\/","name":"Topat10.com","description":"Your Trusted Source for Honest Reviews on the Best Online Services, Products, and Websites &ndash; Unlock Informed Choices with Us","alternateName":"Topat10","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/topat10.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/topat10.com\/#\/schema\/person\/3d670283237f5e457fa187987c03de36","name":"Amelia Tait","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Amelia 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Tait","author_link":"https:\/\/topat10.com\/?author=683"},"uagb_comment_info":0,"uagb_excerpt":"You\u2019ve heard of a \u201ccatfish\u201d\u2014a fake online identity adopted by someone who wants to trick or scam other people. Transparent ketchup was a \u201csnackfish,\u201d and Benji is the UK\u2019s number one snackfisher. Benji\u2019s Instagram account\u2014UK Snack Attack\u2014is home to pistachio-flavored Coco Pops, pickle-shaped Haribo, mint Coca-Cola, ice-cream Pringles, and butter Oreos. It all started with&hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/13604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/users\/683"}],"replies":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13604"}],"version-history":[{"count":0,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/posts\/13604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=\/wp\/v2\/media\/13605"}],"wp:attachment":[{"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topat10.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}