{"id":13577,"date":"2024-12-03T22:05:49","date_gmt":"2024-12-03T22:05:49","guid":{"rendered":"https:\/\/topat10.com\/?p=13577"},"modified":"2024-12-03T22:05:49","modified_gmt":"2024-12-03T22:05:49","slug":"dylan-field-got-a-real-kick-out-of-this-weeks-enron-relaunch","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=13577","title":{"rendered":"Dylan Field \u2018Got a Real Kick\u2019 Out of This Week\u2019s Enron Relaunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Figma cofounder Dylan<\/span> Field is seemingly a big Enron fan\u2014or rather, of the <a href=\"https:\/\/arstechnica.com\/tech-policy\/2024\/12\/a-crypto-firm-apparently-bought-the-enron-name-to-sell-an-energy-coin\/?utm_source=twitter&amp;utm_medium=social&amp;utm_brand=wired&amp;utm_social-type=owned\">crypto-fueled<\/a> semi-parodic relaunch of the company that hit the web earlier this week.<\/p>\n<p class=\"paywall\"><a data-offer-url=\"https:\/\/x.com\/WIRED\/status\/1864023365985673551\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/x.com\/WIRED\/status\/1864023365985673551&quot;}\" href=\"https:\/\/x.com\/WIRED\/status\/1864023365985673551\" rel=\"nofollow noopener\" target=\"_blank\">Sporting an oversized Enron hoodie<\/a> during his conversation with WIRED editor at large <a href=\"https:\/\/www.wired.com\/author\/steven-levy\/\">Steven Levy<\/a> during The Big Interview event in San Francisco on Tuesday, Field said he has always been a fan of the Enron logo, which was the last one crafted by legendary <a data-offer-url=\"https:\/\/www.paulrand.design\/work\/Logos.html\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.paulrand.design\/work\/Logos.html&quot;}\" href=\"https:\/\/www.paulrand.design\/work\/Logos.html\" rel=\"nofollow noopener\" target=\"_blank\">American graphic designer Paul Rand<\/a> of ABC, IBM, UPS, and Westinghouse logo fame. But he said he also \u201cgot a real kick\u201d out of the potential Enron relaunch, which has <a data-offer-url=\"https:\/\/www.cnn.com\/2024\/12\/02\/business\/enron-resurrected-joke-nightcap\/index.html\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.cnn.com\/2024\/12\/02\/business\/enron-resurrected-joke-nightcap\/index.html&quot;}\" href=\"https:\/\/www.cnn.com\/2024\/12\/02\/business\/enron-resurrected-joke-nightcap\/index.html\" rel=\"nofollow noopener\" target=\"_blank\">been tied to<\/a> \u201cBirds Aren\u2019t Real\u201d creator Connor Gaydos. As someone who was just 9 years old when Enron imploded in 2001, Field says he wonders (optimistically, it seems) whether it\u2019s possible to build a new company on the back of the tainted brand, given that his generation might not carry the kind of baggage related to the <a href=\"https:\/\/www.britannica.com\/event\/Enron-scandal\">company\u2019s stumbles<\/a> that others do.<\/p>\n<p class=\"paywall\">Either way, it seems, it\u2019s a question of the power of design, something Field and Levy focused on more broadly as their chat went on, talking not just about the creation and evolution of the Figma platform but also about where the cofounder sees the company going in the immediate future.<\/p>\n<p class=\"paywall\">At the moment, Field says, the company has \u201cmillions\u201d of users, with a third coming from the design world, a third coming from the programming space, and a third coming from various other backgrounds. With Figma, he thinks, brands and companies can express themselves visually much better than ever before, working collaboratively to more quickly understand what\u2019s graphically possible, what the best user experience is, and how they can best stand out in the marketplace.<\/p>\n<div class=\"GenericCalloutWrapper-tojWn iNCMJD callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Clothing Footwear Shoe Person Teen Conversation Electrical Device Microphone Interview and Chair\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_1600%2Cc_limit\/TD_DylanField_2024_12_03_013.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_120,c_limit\/TD_DylanField_2024_12_03_013.jpg 120w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_240,c_limit\/TD_DylanField_2024_12_03_013.jpg 240w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_320,c_limit\/TD_DylanField_2024_12_03_013.jpg 320w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_640,c_limit\/TD_DylanField_2024_12_03_013.jpg 640w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_960,c_limit\/TD_DylanField_2024_12_03_013.jpg 960w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_1280,c_limit\/TD_DylanField_2024_12_03_013.jpg 1280w, https:\/\/media.wired.com\/photos\/674f6f16c06a9bf54a2809ee\/master\/w_1600,c_limit\/TD_DylanField_2024_12_03_013.jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><inline-embed type=\"callout\" meta=\"%7B%22type%22%3A%22callout%22%2C%22name%22%3A%22feature-large%22%2C%22body%22%3A%22%3Cp%3EDylan%20Field%20in%20conversation%20with%20Steven%20Levy%20at%20The%20Big%20Interview%20event%20hosted%20by%20WIRED%20in%20San%20Francisco%20on%20December%203%2C%202024.%3C%2Fp%3E%5Cn%22%2C%22attrs%22%3A%7B%7D%7D\" ref=\"\"><\/p>\n<p>Dylan Field in conversation with Steven Levy at The Big Interview event hosted by WIRED in San Francisco on December 3, 2024.<\/p>\n<p><\/inline-embed><\/span><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit\">Photograph: Tristan deBrauwere<\/span><\/div>\n<\/figure>\n<p><inline-embed name=\"\" attrs=\"[object Object]\" childtypes=\"twitter\" contenttype=\"callout:\" embedsize=\"feature-small\"><\/p>\n<p class=\"paywall\">But in an age when AI has the potential to make most things look at least relatively good, Levy asked, how can companies using Figma hope to stand out? Field says the answer isn\u2019t just lowering the floor to meet novice designers and coders, something that kind of AI work has already done, but \u201craising the ceiling\u201d to help pretty good designers and coders work beyond the previous limits of their skill sets.<\/p>\n<p class=\"paywall\">The best designers, Field says, have a unique ability to manipulate interactivity, dynamism, motion, and UX to create work that few others can meet. With AI tools like the ones Figma has or will integrate, he hopes that more people will be \u201climited more by their ideas than the tools in front of them,\u201d ideally giving them the chance to match the work of some of the best designers in the world.<\/p>\n<p class=\"paywall\">While Field acknowledged the possibility that good design can help bad actors, citing a particularly well-designed magazine that ISIS put out around 2014 or 2015 as an extreme use case, he says all tools have the power to lift people up if they\u2019re made correctly.<\/p>\n<p class=\"paywall\">\u201cMost of the AI tools right now are about lowering the floor,\u201d Field reiterated. \u201cThey&#8217;re about making it so there&#8217;s democratization, and that\u2019s great in many ways, like you talk to people that do image generation with diffusion models, and some of them are doing art therapy, which was never possible before.\u201d Still, he added, it\u2019s important to raise the ceiling. \u201cThat&#8217;s where a lot of our thinking is right now, and that&#8217;s where I hope we can drive toward.\u201d<\/p>\n<div aria-label=\"social media post\" class=\"TwitterEmbedContainer-ggEzfU fHwbKp\">\n<div class=\"MessageBannerWrapper-krrtvl jyhHUd ConsentBannerWrapper-bMdLtU WTFWJ\" data-testid=\"message-banner\">\n<div class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ MessageBannerContent-gLUJfX iUEiRd kVmdxv jTEDH\">\n<h4 class=\"ConsentBannerTitle-lgaGAH gOfech\">X content<\/h4>\n<p>This content can also be viewed on the site it <a href=\"https:\/\/twitter.com\/WIRED\/status\/1864039218449908032\" target=\"_blank\" rel=\"nofollow noreferrer\" aria-label=\"Opens in a new window\" class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ConsentBannerLink-dJZMSz iUEiRd kVmdxv fQmSzS\">originates<\/a> from.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><\/inline-embed><\/div>\n<p><inline-embed name=\"\" attrs=\"[object Object]\" childtypes=\"\" contenttype=\"callout:\"\/><inline-embed name=\"\" attrs=\"[object Object]\" childtypes=\"\" contenttype=\"callout:\"\/><inline-embed name=\"\" attrs=\"[object Object]\" childtypes=\"\" contenttype=\"callout:\"\/><inline-embed name=\"\" attrs=\"[object Object]\" childtypes=\"\" contenttype=\"callout:\"\/><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Figma cofounder Dylan Field is seemingly a big Enron fan\u2014or rather, of the crypto-fueled semi-parodic relaunch of the company that hit the web earlier this week. Sporting an oversized Enron hoodie during his conversation with WIRED editor at large Steven Levy during The Big Interview event in San Francisco on Tuesday, Field said he has [&hellip;]<\/p>\n","protected":false},"author":416,"featured_media":13578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[703],"tags":[889,928,2723,1810,3088,3086,3087],"class_list":["post-13577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-art","tag-artificial-intelligence","tag-big-interview","tag-design","tag-graphic-design","tag-the-big-interview-event","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dylan Field 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Eakin","author_link":"https:\/\/topat10.com\/?author=416"},"uagb_comment_info":0,"uagb_excerpt":"Figma cofounder Dylan Field is seemingly a big Enron fan\u2014or rather, of the crypto-fueled semi-parodic relaunch of the company that hit the web earlier this week. 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