{"id":13004,"date":"2024-10-16T21:35:49","date_gmt":"2024-10-16T21:35:49","guid":{"rendered":"https:\/\/topat10.com\/?p=13004"},"modified":"2024-10-16T21:35:49","modified_gmt":"2024-10-16T21:35:49","slug":"nasa-will-do-space-in-style-with-the-prada-axiom-spacesuit","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=13004","title":{"rendered":"NASA Will Do Space in Style With the Prada Axiom Spacesuit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><em>This story originally appeared on <a href=\"https:\/\/wired.it\/\">WIRED Italia<\/a> and has been translated from Italian.<\/em><\/p>\n<p class=\"paywall\">&#8220;We are witnessing the beginning of a new era, as the internet was in the 1980s. Today access to space is still something for the few, but just as in computing, in a few years prices will come down. Everyone should indulge in the beauty of an adventure.&#8221; So said Lorenzo Bertelli, chief marketing officer of Prada, today at the International Astronautical Congress 2024 in Milan, Italy. Yes, that&#8217;s right, Prada at the International Astronautical Congress.<\/p>\n<p class=\"paywall\">Bertelli was excitedly referring to the reveal of the Axiom Extravehicular Mobility Unit (AxEMU)\u2014the fashion house&#8217;s collaborative <a data-offer-url=\"https:\/\/www.axiomspace.com\/axiom-suit\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.axiomspace.com\/axiom-suit&quot;}\" href=\"https:\/\/www.axiomspace.com\/axiom-suit\" rel=\"nofollow noopener\" target=\"_blank\">spacesuit<\/a> design with Houston-based startup Axiom Space, which will be used for NASA&#8217;s Artemis 3 mission to the moon planned for 2026.<\/p>\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Clothing Glove and Person\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_1600%2Cc_limit\/PRADA_AXIOM_SPACESUIT%2520(1).jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_120,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 120w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_240,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 240w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_320,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 320w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_640,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 640w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_960,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 960w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_1280,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 1280w, https:\/\/media.wired.com\/photos\/670fb93592ff827bef2ff6ae\/master\/w_1600,c_limit\/PRADA_AXIOM_SPACESUIT%20(1).jpg 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd kVUvEC iXWezO caption__text\"><\/p>\n<p>Prada&#8217;s know-how with innovative stitching methods apparently resulted in a boost in both comfort for astronauts as well as performance of the suit.<\/p>\n<p><\/span><\/div>\n<\/figure>\n<p class=\"paywall\">\u201c[This] is not a commercial or marketing issue,\u201d Bertelli continued. &#8220;We will eventually think about those later, but overcoming our limits is one of the values that best reflect the spirit of Prada. It is the first step in the collaboration with Axiom Space.&#8221;<\/p>\n<p class=\"paywall\">Speaking of overcoming limits\u2014and while Bertelli waits to ponder the future marketing opportunities for Prada\u2014the AxEMU is actually an evolution of NASA&#8217;s Exploration Extravehicular Mobility Unit (or xEMU), the suit used for activities outside the International Space Station.<\/p>\n<p class=\"paywall\">Designed for greater flexibility, efficiency, and safety, AxEMU incorporates specialized tools for exploration of the lunar south pole, where the temperature range can be extreme and the regolith, thin as talcum powder, adheres to every surface, creeping into every crevice.<\/p>\n<p class=\"paywall\">The suit is able to tolerate the extreme temperatures of the lunar south pole and the harsh climate of permanently shaded regions for at least two hours, and can handle at least eight hours of extravehicular activities.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This story originally appeared on WIRED Italia and has been translated from Italian. &#8220;We are witnessing the beginning of a new era, as the internet was in the 1980s. Today access to space is still something for the few, but just as in computing, in a few years prices will come down. Everyone should indulge [&hellip;]<\/p>\n","protected":false},"author":572,"featured_media":13005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1110,2231,1310,1032,2463],"class_list":["post-13004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apparel","tag-moon","tag-nasa","tag-space","tag-spacecraft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NASA Will Do Space in Style With the Prada Axiom Spacesuit | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"In Milan, the fashion house and Axiom Space have revealed how astronauts will be decked out on the lunar surface during the Artemis 3 mission in 2026.\" \/>\n<meta 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