{"id":12849,"date":"2024-10-03T01:50:49","date_gmt":"2024-10-03T01:50:49","guid":{"rendered":"https:\/\/topat10.com\/?p=12849"},"modified":"2024-10-03T01:50:49","modified_gmt":"2024-10-03T01:50:49","slug":"copernis-spray-on-dress-was-a-viral-smash-this-gravity-defying-gel-bag-might-top-it","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=12849","title":{"rendered":"Coperni\u2019s Spray-On Dress Was a Viral Smash. This Gravity-Defying Gel Bag Might Top It"},"content":{"rendered":"


\n<\/p>\n

\n

Coperni has yet to decide how many RLP Swipe Bags will be put into production, but for Meyer, starting a conversation around these innovations is more important than immediate commercial success. \u201cIt\u2019s about subtly enhancing our lives in ways that feel natural. In ways that aren\u2019t necessarily obvious, but impactful,\u201d he says. \u201cAbove all, I want to use the show to platform scientists and technologies that could make the industry better.\u201d<\/p>\n

This isn’t Coperni\u2019s first foray into viral, tech-driven fashion innovations. The brand first gained international recognition for its internet-breaking \u201cspray-on dress<\/a>,\u201d which captivated audiences at Paris Fashion Week in 2022.<\/p>\n

Made from a liquid fabric called Fabrican<\/a>, it was sprayed directly onto supermodel Bella Hadid\u2019s body, solidifying upon contact to form a wearable garment. The dress generated more than $22 million in earned media value, but many overlooked the deeper message behind its creation. Beyond its visual spectacle, the spray-on dress was a sustainable innovation\u2014machine washable, re-liquefiable, and reusable.<\/p>\n

\n