{"id":12566,"date":"2024-09-08T13:50:48","date_gmt":"2024-09-08T13:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=12566"},"modified":"2024-09-08T13:50:48","modified_gmt":"2024-09-08T13:50:48","slug":"swatch-x-omega-moonswatch-now-available-online","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=12566","title":{"rendered":"Swatch x Omega MoonSwatch Now Available Online"},"content":{"rendered":"


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The global hysteria that accompanied the launch of the MoonSwatch was unlike anything the watch world had seen. Store managers faced throngs of thousands. London\u2019s Carnaby Street location lasted half an hour before police were called<\/a>. In New York, scuffles broke out amid rumors of a stabbing<\/a> in the line. A Swatch shop in Singapore was forced to shut for 10 days in a bid to let the madness play out.<\/p>\n

There would have been a very simple way to stop such mayhem: Sell the MoonSwatch online. But, no, the decision by the Swatch Group was that the pieces, although not limited, would be sold through a select number of Swatch outlets only\u2014seemingly unaware of the hullabaloo this would generate. In short order, MoonSwatches were hitting eBay<\/a> and other platforms and getting bids into the thousands.<\/p>\n

Crucially, however, in July 2022, when WIRED revealed the story<\/a> on exactly how Swatch created the MoonSwatch<\/a> with Omega in secret, Nick Hayek Jr., chief executive of Swatch Group, which owns both the Swatch and Omega<\/a> brands, revealed to our writer Tim Barber that while they would not be selling the MoonSwatch online at first, this wasn’t necessarily going to remain the case.<\/p>\n

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