{"id":12239,"date":"2024-08-10T17:50:48","date_gmt":"2024-08-10T17:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=12239"},"modified":"2024-08-10T17:50:48","modified_gmt":"2024-08-10T17:50:48","slug":"susan-wojcicki-perfectly-predicted-the-media-world-we-now-live-in-twice","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=12239","title":{"rendered":"Susan Wojcicki perfectly predicted the media world we now live in\u2014twice"},"content":{"rendered":"


\n<\/p>\n

\n

Eight years ago, she sat down with Fortune\u2019s Jennifer Reingold<\/a> and described the current state of television: Viewership was 40% down from its peak. YouTube was already reaching more 18-34-year-olds than any U.S. TV network.<\/p>\n

The future, Wojcicki said, would belong to individual content creators who had the power to amass audiences on YouTube far in excess of those who sat in their living rooms every evening to watch primetime. <\/p>\n

And we would consume this future on our phones, not on the big flat-screen your parents bought, she said.\u00a0\u00a0<\/p>\n

She all-but called the death of TV:<\/p>\n

\u201cSo TV is probably one of the biggest markets, from ads, from subscriptions, from time spent, and if you look at the next generation\u2014they are completely changing the way they watch TV. They don\u2019t watch the TV as we knew it. They watch \u2026 on their mobile phones, in their bedrooms, probably, and it\u2019s completely different.\u201d<\/p>\n

Individual creators or influencers would replace studios and networks, she said:<\/p>\n

\u201cThey are their own media companies. They are the CEO, they are the personality, and then behind them as they get bigger they have production and editors and writers and so we really have this next generation of media companies.\u201d<\/p>\n

Google<\/a> was born in Wojcicki\u2019s garage<\/h2>\n
<\/div>\n

It was not the first time Wojcicki demonstrated remarkable prescience. This was the woman who, in 1998, rented her garage (shown above) to two students for $1,700 a month because she needed the money.<\/p>\n

\u201cI was worried about covering the mortgage,\u201d she told 60 Minutes<\/a> \u201cSo I was willing to rent my garage to any student.\u201d<\/p>\n

\u201cThen two students appeared. One was named Sergey Brin. The other was named Larry Page.\u201d<\/p>\n

Page and Brin were, of course, the founders of Google. The company was born in her garage. In 1999, she became its 16th employee, eventually becoming head of Google\u2019s ad business, where she grew its annual revenues from zero to $15 billion by 2013<\/a>, according to the Financial Times.\u00a0<\/p>\n

Google later bought\u00a0Wojcicki\u2019s house and the garage to preserve it. And you can explore the way it looked when Larry and Sergey worked there<\/a> on Google Maps.<\/p>\n<\/div>\n

Recommended Newsletter:<\/strong><\/p>\n

CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Eight years ago, she sat down with Fortune\u2019s Jennifer Reingold and described the current state of television: Viewership was 40% down from its peak. YouTube was already reaching more 18-34-year-olds than any U.S. TV network. The future, Wojcicki said, would belong to individual content creators who had the power to amass audiences on YouTube far […]<\/p>\n","protected":false},"author":552,"featured_media":12240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-12239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nSusan Wojcicki perfectly predicted the media world we now live in\u2014twice | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"She told us years ago we'd abandon TV for short-form video on our phones. 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