{"id":11108,"date":"2024-05-21T07:50:48","date_gmt":"2024-05-21T07:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=11108"},"modified":"2024-05-21T07:50:48","modified_gmt":"2024-05-21T07:50:48","slug":"the-end-of-iphone","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=11108","title":{"rendered":"The End of \u2018iPhone\u2019"},"content":{"rendered":"


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If Apple did drop the \u201ci,\u201d it would hardly be the company’s most significant makeover. Segall points out that the company is familiar with overhauls, and he believes Apple CEO Tim Cook wouldn’t lose any sleep over dropping the Jobs-era prefix. Apple did not respond to a request for comment on this article.<\/p>\n

\u201cApple has done some amazingly bold, rash, risky things in the past,\u201d says Segall. \u201cEvery time they changed processors or transformed the OS, experts were like, ‘Oh my, seriously? You’re gonna rebuild the operating system, or you’re going to transition to a whole new hardware platform?’ But Apple did it.\u201d<\/p>\n

He acknowledges that today’s Apple is far bigger than the Jobs-era Apple\u2014with more cash at stake and more jobs on the line\u2014and, therefore, it might be more risk averse. However, it also still wants to be known as an innovator, and sticking with a product name for brand equity reasons alone isn’t a very Apple way of doing things.<\/p>\n

\u201cThink Different<\/a>,\u201d ran Apple’s legendary, Emmy-winning 1997 advertisement, a campaign worked on by Segall. He cowrote the copy for the 60-second TV ad that grouped several pre-Apple geniuses\u2014from Albert Einstein, Thomas Edison, and Martin Luther King Jr. to Mahatma Gandhi, Amelia Earhart, and other \u201cmisfits, rebels, and troublemakers\u201d\u2014flagging that the \u201cpeople who are crazy enough to think they can change the world are the ones that do.\u201d<\/p>\n

The campaign was a holding one; Apple had no new products to sell, and as Jobs was fond of telling people at the time and afterward, the company was just 90 days from bankruptcy, with his return to the company that he’d cofounded in 1976 a considerable risk for investors.<\/p>\n

MacMan<\/del> iMac<\/h2>\n
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