{"id":11017,"date":"2024-05-15T19:21:33","date_gmt":"2024-05-15T19:21:33","guid":{"rendered":"https:\/\/topat10.com\/?p=11017"},"modified":"2024-05-15T19:21:33","modified_gmt":"2024-05-15T19:21:33","slug":"netflix-doubles-down-on-its-big-bet-on-live-events-with-huge-deal-to-air-nfl-christmas-day-games","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=11017","title":{"rendered":"Netflix doubles down on its \u2018big bet on live\u2019 events with huge deal to air NFL Christmas Day games"},"content":{"rendered":"\n

Netflix Inc. will air two National Football League games this Christmas Day, in the streaming TV giant\u2019s latest push into live events.<\/p>\n

\n

The three-season pact will also see Netflix host at least one Christmas game in both 2025 and 2026, the league and the company announced on Wednesday.<\/p>\n

\u201cLast year, we decided to take a big bet on live \u2014 tapping into massive fandoms across comedy, reality TV, sports and more,\u201d Bela Bajaria, Netflix\u2019s chief content officer, said in a statement. \u201cThere are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.\u201d<\/p>\n

The agreement marks the first time Netflix has licensed the rights to one of the world\u2019s premiere sports and the first time it will show live football, the most popular sport in the US. The company will pay about $150 million for the two games this year, according to people familiar with the deal who asked not to be identified because the terms are private. It will be a similar amount if the company gets two games next year.<\/p>\n

The NFL plans to announce its 2024-25 schedule on Wednesday.<\/p>\n

The streaming industry leader has been experimenting with live programming for the past year as a way to broaden the entertainment options for its customers and create appealing properties for advertisers. Sports is the most valuable live programming in the world.<\/p>\n

Executives at Netflix like the idea of a Christmas Day event that could bring millions of viewers to the service all at once. No live event is a bigger draw for viewers or advertisers in the US than the NFL, which accounts for the majority of the most-watched live TV broadcasts in the country every year.<\/p>\n

The announcement confirms Bloomberg\u2019s earlier report that a deal was imminent. Boomer Esiason, who hosts a morning sports radio program on WFAN in New York, and John Ourand at Puck previously\u00a0reported<\/a>\u00a0on some aspects of the deal.<\/p>\n

Netflix will elaborate on its plans Wednesday in New York, when executives are scheduled to present the upcoming programming lineup to potential advertisers. The Los Gatos, California-based company has dabbled in\u00a0live sports<\/a>\u00a0before. It plans to carry a boxing match between former champ Mike Tyson and YouTube star Jake Paul in July. In January, the company acquired the exclusive rights to\u00a0Raw<\/em>\u00a0as well as other programming from World Wrestling Entertainment, marking the service\u2019s biggest move to date into live events.\u00a0<\/p>\n

Boosting ad sales is a key part of the company\u2019s efforts to sustain the double-digit revenue growth that analysts expect through 2026. Netflix said earlier this year that more than 23 million people use its advertising-supported offering around the world.<\/p>\n

On a conference call with investors in April, co-Chief Executive Officer Greg Peters described the ad business as \u201cgrowing quite quickly\u201d from a relatively small base. In the US, the company offers a $6.99-a-month subscription that carries ads.\u00a0<\/p>\n

\u201cIt takes a while to grow that into the point where it\u2019s material,\u201d Peters said. \u201cSo we look forward to that increasing in \u201925 and then increasing further \u201926 and beyond.\u201dPlay Video<\/p>\n

Because live sporting events have commercial breaks built into their broadcasts, Netflix will show advertising to all of its users in a given market \u2014 not just the those on a cheaper, ad-supported plan.<\/p>\n

The NFL has an existing relationship with Netflix, which produced the series\u00a0Quarterback<\/em>\u00a0that debuted last July. The sequel, called\u00a0Receiver<\/em>, will release in July. The league has been carving up its rights to create additional game packages for partners, streaming services in particular.<\/p>\n

In March the league\u00a0announced<\/a>\u00a0two other streaming exclusives. Comcast Corp.\u2019s Peacock service will carry a Philadelphia Eagles game in Week 1 of the season from Sao Paulo, Brazil on Sept. 6. The opponent hasn\u2019t been named. It also awarded a wildcard playoff game to Amazon.com Inc.\u2019s Prime Video, which already shows\u00a0Thursday Night Football<\/em>.<\/p>\n<\/div>\n

Subscribe to The Broadsheet newsletter to stay updated on the world’s most powerful women in business. Sign up<\/a> for free.<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Netflix Inc. will air two National Football League games this Christmas Day, in the streaming TV giant\u2019s latest push into live events. The three-season pact will also see Netflix host at least one Christmas game in both 2025 and 2026, the league and the company announced on Wednesday. \u201cLast year, we decided to take a […]<\/p>\n","protected":false},"author":429,"featured_media":11018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-11017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nNetflix doubles down on its \u2018big bet on live\u2019 events with huge deal to air NFL Christmas Day games | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"The three-season pact will see the streaming TV giant host at least one Christmas game in both 2025 and 2026, and two games this coming holiday.\" \/>\n<meta name=\"robots\" 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