{"id":10628,"date":"2024-04-19T12:50:48","date_gmt":"2024-04-19T12:50:48","guid":{"rendered":"https:\/\/topat10.com\/?p=10628"},"modified":"2024-04-19T12:50:48","modified_gmt":"2024-04-19T12:50:48","slug":"netflix-shocks-market-with-plan-to-stop-reporting-subscribers-once-growth-wave-from-password-sharing-crackdown-is-over","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=10628","title":{"rendered":"Netflix shocks market with plan to stop reporting subscribers once growth wave from password-sharing crackdown is over"},"content":{"rendered":"\n

Netflix<\/a> should be crushing it right now after posting a quarterly revenue record, soaring subscriber numbers and a robust outlook for further growth that has prompted analysts to hike their earnings estimates.<\/p>\n

\n

But the stock is slated to sell off on Friday after the world\u2019s most valuable entertainment company shocked the market with news it would soon cease updating investors every quarter on how many customers subscribe to the streaming giant.<\/p>\n

\u201cUltimately we think this is a better approach that reflects the evolution of the business,\u201d\u00a0co-CEO<\/a>\u00a0Greg Peters said on\u00a0Thursday<\/a>, adding the decision was \u201cconsistent with how we manage internally to engagement, revenue and profit.\u201d\u00a0<\/p>\n

Investors fear it may be linked to last year\u2019s\u00a0password-sharing crackdown<\/a>, which\u2014together with its push into a new advertising-supported subscriber tier\u2014has driven its remarkable growth of late.\u00a0<\/p>\n

Since the initiative began to affect results in the latter half of 2023, that means year-on-year comparisons will soon switch from tailwinds to headwinds. The bulk of the low-hanging fruit has already been harvested, leaving only a few quarters of increasingly diminishing returns.<\/p>\n

It is possible Netflix expects U.S. subs could start to decline next year, something it first saw back in 2019 before the pandemic supercharged demand. Markets didn\u2019t digest the news well at the time and shares are now set to open 5% lower when trading begins later today.<\/p>\n

\u201cWhat is really spooking the Street right now,\u201d Bloomberg Intelligence senior media analyst Geetha Ranganathan told\u00a0Yahoo Finance<\/a><\/em>, \u201cis that they are going to stop issuing any type of subscriber metric starting from the first quarter of 2025, and I think people generally view that as growth kind of plateauing.\u201d<\/p>\n

Netflix only testing the waters in live sports<\/h2>\n

The industry is currently going through a shake-out as both linear and digital TV have their own specific sets of problems. Paramount is looking to\u00a0sell itself<\/a>\u00a0while Disney<\/a> evaluates what assets it should\u00a0offload<\/a>\u00a0to fund its loss-making streaming service and, with it, eventually earn\u00a0double-digit margins<\/a>\u00a0in the future.\u00a0<\/p>\n

Netflix however has already long since reached the promised land. On the back of subscribers numbers that exceeded Street estimates<\/a> by roughly 5 million and a 25% operating margin target for 2024, Deutsche Bank<\/a> hiked its estimates for revenue, operating profit and free cash flow\u2014and with it the price target on the stock to $575, up from a previous $550.\u00a0<\/p>\n

Going forward, however, investors are asking themselves what will drive earnings growth once the effects from the crackdown on password sharing and expansion into ad-supported subscriptions begins to peter out.\u00a0<\/p>\n

One solution has been pivoting to live sports, an area long dominated by Disney\u2019s ESPN and that comes with the kind of built-in audiences very attractive to advertisers.\u00a0<\/p>\n

With the help of its deep-pocketed parent Amazon<\/a>, Prime Video struck first in 2021, inking a deal to show Thursday night NFL for a reported\u00a0$1 billion per year<\/a>.\u00a0<\/p>\n

By comparison, Netflix has only begun\u00a0dipping in its toes<\/a> to test the waters, signing a deal to show the Mike Tyson bout with Jake Paul as well as bring wrestling matches from\u00a0WWE Raw<\/a>\u00a0to the platform come next year.\u00a0<\/p>\n

Investor Deepwater Asset Management argued this won\u2019t be nearly enough, however, and warned that the kind of heavy spending they will need to secure streaming rights will almost certainly dilute its profitability.<\/p>\n

\u201cIf it\u2019s kind of these one-off sporting events\u2014or eclectic sporting events like Wrestling, Nascar things like that\u2014I don\u2019t think that\u2019s going to move the needle,\u201d Gene Munster, managing partner at the firm, told\u00a0CNBC<\/em>. \u201cThey got to get into some mainstream sports, and that\u2019s going to be an impact on margins.\u201d\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Netflix should be crushing it right now after posting a quarterly revenue record, soaring subscriber numbers and a robust outlook for further growth that has prompted analysts to hike their earnings estimates. 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