{"id":10213,"date":"2024-03-26T18:50:49","date_gmt":"2024-03-26T18:50:49","guid":{"rendered":"https:\/\/topat10.com\/?p=10213"},"modified":"2024-03-26T18:50:49","modified_gmt":"2024-03-26T18:50:49","slug":"as-the-snoopy-omega-lands-cartoon-luxury-goes-boom","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=10213","title":{"rendered":"As the Snoopy Omega Lands, Cartoon Luxury Goes Boom"},"content":{"rendered":"


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Consider, for instance, the independent watchmaker Kross Studio, which announced itself to the world with a complex tourbillon model themed around\u2014of all things\u2014Space Jam<\/em><\/a>, the 1996 pairing of Bugs Bunny with Michael Jordan, and followed it up with another featuring a tiny sculpture of Boba Fett\u2019s Slave 1<\/a> spaceship. Or Loewe\u2019s Minecraft-style \u201cpixelated<\/a>\u201d hoodie.<\/p>\n

\u201cThere\u2019s collectively this sense that you can have a sense of humor and still be luxury, and in fact being in on the joke in a nerdy, insider way is what makes you cool,\u201d says Greene. For a venerated luxury brand, being able to play around with that is seen as intelligent rather than dumbing down or vulgar. \u201cWhat might once have been a transparent branded content idea is, in the best examples, inspiring creativity while also playing to the insiderdom of your audience.\u201d<\/p>\n

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