{"id":10065,"date":"2024-03-15T01:20:49","date_gmt":"2024-03-15T01:20:49","guid":{"rendered":"https:\/\/topat10.com\/?p=10065"},"modified":"2024-03-15T01:20:49","modified_gmt":"2024-03-15T01:20:49","slug":"can-reddit-survive-its-own-ipo","status":"publish","type":"post","link":"https:\/\/topat10.com\/?p=10065","title":{"rendered":"Can Reddit Survive Its Own IPO?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"GenericCalloutWrapper-tojWn dXILc callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Smoke Pipe Brush Device and Tool\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_1600%2Cc_limit\/20240306_WIRED_reddit_spot1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_120,c_limit\/20240306_WIRED_reddit_spot1.png 120w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_240,c_limit\/20240306_WIRED_reddit_spot1.png 240w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_320,c_limit\/20240306_WIRED_reddit_spot1.png 320w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_640,c_limit\/20240306_WIRED_reddit_spot1.png 640w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_960,c_limit\/20240306_WIRED_reddit_spot1.png 960w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_1280,c_limit\/20240306_WIRED_reddit_spot1.png 1280w, https:\/\/media.wired.com\/photos\/65f0d50deed2754df6383145\/master\/w_1600,c_limit\/20240306_WIRED_reddit_spot1.png 1600w\" sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<\/figure>\n<\/div>\n<p class=\"paywall\"><span class=\"lead-in-text-callout\">Alyssa Videlock was<\/span> 11 years old when she started searching for people like her on the internet. What she found, back in the early 2000s, was not at all what she\u2019d hoped for. \u201cBeing trans online was not really a thing,\u201d she says. \u201cThere was fetish stuff for it, and there were stories about transformation. But it was either porn or \u2026 porn.\u201d<\/p>\n<p class=\"paywall\">So Videlock was especially grateful, about a decade later, when she started exploring <a href=\"https:\/\/www.wired.com\/tag\/reddit\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>. She was still closeted to her family and friends, and finding a place where she could speak with other trans people kept her sane, she says. On Reddit, trans people had strength in numbers and power against the aggravation of trolls. Through an elaborate system of volunteer moderators, Reddit allows its communities\u2014called subreddits or subs\u2014to cultivate their own rules, cultures, and protections. The subs that Videlock frequented, such as r\/asktransgender and r\/MtF, were particularly good at fencing out harassment. \u201cIt felt like I could make myself known there,\u201d she says.<\/p>\n<p class=\"paywall\">For Videlock, lurking on Reddit became a prelude to posting every now and then\u2014which ultimately became a prelude to making herself known in the real world, and in 2017 she started to transition. A couple of years later, she tuned in to a video of a trans woman playing piano on Reddit\u2019s live\u00adstreaming service, r\/pan, and was moved to watch as moderators shot down one vicious comment after another. The spectacle inspired her to become a moderator herself.<\/p>\n<p class=\"paywall\">The 33-year-old software developer, who lives in New York, went on to volunteer about five hours a day, seven days a week\u2014exorcising spam, breaking up fights, and removing hateful slurs on a handful of subreddits, including r\/lgbt, one of Reddit\u2019s larger subs. She joined the ranks of more than 60,000 mods who manage subreddits ranging from the creative (r\/nosleep, a community of people who write first-person horror fiction) and the supportive (r\/REDDITORSINRECOVERY) to the predictably crass (r\/ratemypoo) and the unpredictably disgusting (r\/FiftyFifty, a 2.2 million\u2013member community for sharing blind links, where about half lead to something stomach-turning).<\/p>\n<p class=\"paywall\">For good and for ill, Reddit has long been an island of authenticity in an increasingly artificial world: a place where real people, hiding behind the privacy of fake names, share their rabid enthusiasms, expertise, and morbid thoughts; where viral memes and movements bubble up from a primordial soup of upvotes and chatter; where a million users each donate $1 to a stranger just to <a data-offer-url=\"https:\/\/www.reddit.com\/r\/millionairemakers\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/millionairemakers\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/millionairemakers\/\" rel=\"noopener\" target=\"_blank\">make a millionaire<\/a> for the fun of it; and where people with drinking problems, parenting crises, crushing debt loads, or gender confusion can find one another and compare notes on the struggle. (Reddit, by the estimate of an adult industry expert, also has more porn than PornHub\u2014an assertion Reddit disputes.)<\/p>\n<p class=\"paywall\">After years as a relatively quiet user, Videlock gained a whole new appreciation for Reddit as a volunteer. She had also moderated on Discord, but there was no comparison: Reddit mods shared tools and tricks that empowered them to be far more preemptive and strategic. Sometimes, for example, trolls post vicious comments and then quickly delete their account or the comment itself\u2014a drive-by tactic that helps them evade detection and penalties. As a Reddit mod, Videlock had a free third-party app at her disposal that allowed her to hunt down those deleted comments retroactively.<\/p>\n<div class=\"GenericCalloutWrapper-tojWn bBWmMU callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-eVDQiB byBkf asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container\"><span class=\"SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"Image may contain Face Head Person Photography Portrait Adult Accessories and Glasses\" class=\"ResponsiveImageContainer-eybHBd fptoWY responsive-image__image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_1600%2Cc_limit\/Alyssa-Videlock-web-inline.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_120,c_limit\/Alyssa-Videlock-web-inline.png 120w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_240,c_limit\/Alyssa-Videlock-web-inline.png 240w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_320,c_limit\/Alyssa-Videlock-web-inline.png 320w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_640,c_limit\/Alyssa-Videlock-web-inline.png 640w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_960,c_limit\/Alyssa-Videlock-web-inline.png 960w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_1280,c_limit\/Alyssa-Videlock-web-inline.png 1280w, https:\/\/media.wired.com\/photos\/65f1bb5e62cbfcb647ecaffd\/master\/w_1600,c_limit\/Alyssa-Videlock-web-inline.png 1600w\" data-sizes=\"100vw\"\/><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jSZdqE kJoQGV caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption\"><span class=\"BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd cDlTYw iXWezO caption__text\"><\/p>\n<p>Whenever Reddit staff asked for feedback from mods, Alyssa Videlock stepped up.<\/p>\n<p><\/span><\/div>\n<\/figure>\n<\/div>\n<p class=\"paywall\">Being a Reddit mod also, Videlock realized, gave her the ear of a major social media company. For a website with 73 million daily users and more than 100,000 subreddits, Reddit\u2019s paid staff is remarkably small\u2014about 2,000 employees and a few hundred contractors in San Francisco, New York, and a handful of cities outside the US. Whenever staff asked moderators for feedback, Videlock stepped up: She got on phone calls, took surveys, answered repeated questions about her experience. What keeps you here? How do you identify bad apples? When Reddit rolled out new features, Videlock always offered to give them a try.<\/p>\n<p class=\"paywall\">And so it was that in early June 2023, a staffer on Reddit\u2019s community management team\u2014the part of the company that deals most directly with moderators\u2014asked Videlock and a few other volunteer leaders to join a video call with Reddit cofounder and CEO Steve Huffman. The executive wanted to smooth over fast-spreading concerns about a recently announced policy change. For the first time, the company would charge for access to its application programming interface, or API, the system by which software developers from outside the company <a data-offer-url=\"https:\/\/www.reddit.com\/r\/reddit\/comments\/12qwagm\/an_update_regarding_reddits_api\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reddit.com\/r\/reddit\/comments\/12qwagm\/an_update_regarding_reddits_api\/&quot;}\" href=\"https:\/\/www.reddit.com\/r\/reddit\/comments\/12qwagm\/an_update_regarding_reddits_api\/\" rel=\"noopener\" target=\"_blank\">had been pulling content<\/a> from Reddit for nearly 15 years.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Alyssa Videlock was 11 years old when she started searching for people like her on the internet. What she found, back in the early 2000s, was not at all what she\u2019d hoped for. \u201cBeing trans online was not really a thing,\u201d she says. \u201cThere was fetish stuff for it, and there were stories about transformation. [&hellip;]<\/p>\n","protected":false},"author":337,"featured_media":10066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1520,1204,1505,328],"class_list":["post-10065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business","tag-longreads","tag-reddit","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Reddit Survive Its Own IPO? | Unlock Informed Choices with Us<\/title>\n<meta name=\"description\" content=\"An army of more than 60,000 unpaid moderators has unprecedented power over Reddit. The company\u2019s future hinges on whether they can coexist with Wall Street\u2019s expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/topat10.com\/?p=10065\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Reddit Survive Its Own IPO? | Unlock Informed Choices with Us\" \/>\n<meta property=\"og:description\" content=\"An army of more than 60,000 unpaid moderators has unprecedented power over Reddit. 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